According to new data from the enterprise SEO platform brightage, YouTube quotes in Google AI overview increased by 25.21%.
Why do we care? Even though Google's lawyer stated that youtube video comes from less than 1% of the video visual search, Google continues to give preference to the video from its YouTube platform-especially visual performances, step-by-step tutorials and product comparisons For. If you want to appear in AI overview, you may want to align your YouTube and SEO strategies so that your videos are quoted in AI interviews.
By numbers. Here is the place where the most important increase in the presence of YouTube in AI overview:
- Instructural Material: With “how-how” are from 35.6% to 22.4%.
- Visual display: 32.5%, is shown on questions for physical techniques and style guides.
- Verification/example: 22.5%, quoted for product comparison and visual proof.
- current events: 9.4%, Breaking News and Live Coverage Querry quoted.
By industry. Here is the position of YouTube quotes by the industry:
- Healthcare: 41.97%
- Ecommerce: 30.87%
- B2B Tech: 18.68%
- Finance: 9.52%
- Travel: 8.65%
- Insurance: 8.62%
- Education: 3.87%
Deep excavation. YouTube quotes in Google AI grow 300%
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About the author
Danny Goodwin search engine is the editorial director of Land and Search Marketing Expo – SMX. He joined the search engine land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages the SME (subject matter expert) program of the search engine land. He also helps in programming US SMX events.
Goodwin has been editing and writing the latest developments and trends in search and digital marketing since 2007. He was the first search engine journal Executive Editor (from 2017 to 2022), Momentology Managing Editor (from 2014-2016) and Editor of Khoj. Engine Watch (from 2007 to 2014). He has spoken in several major search conferences and virtual programs, and has been sour for his expertise by a wide range of publications and podcasts.