In-Depth Yext Features Analysis
Review Management
Yext makes review management less complex, ensuring a seamless experience across all locations. It simplifies your task by providing review monitoring, generation, and review response, all through a central dashboard packed with powerful insights and analytics.
In our opinion, Yext’s AI capabilities are on par with leading review management tools. Its automation capabilities increase the efficiency of review collection campaigns and review responses, saving a lot of time. In addition, you can share your positive reviews on social media easily through Yext’s social features.
1. Review Monitoring
The review monitoring feature by Yext leverages the platform’s direct integrations with third-party sites to pull all your reviews from every single location. Its centralized dashboard helps businesses view all the feedback in real-time just by turning on the review notification alerts.
The platform also has an option to filter reviews based on ratings, date, language, keywords, content, etc, and categorize them using labels to further simplify review management.
In addition, on Yext you can also apply filters on the bases of rating, language, and keywords. This helps in quickly identifying specific types of feedback that may require immediate attention. You can also use review labels to categorize reviews for easier management, enabling more efficient tracking and response strategies.
2. Review Generation
When it is about review collection capability, Yext provides a seamless feedback generation mechanism powered by AI. It enables businesses like yours to request and manage reviews across 80+ supported sites such as Google and Facebook. This integration simplifies workflows for collecting and responding to reviews, enhancing overall customer engagement.
With Yext, you can use automated, customizable email and SMS templates to send review invitations. This ensures that your messaging feels genuine and tailored to your audience. These templates come pre-filled with essential brand details, ensuring a smooth and user-friendly experience for customers.
A standout feature is the ability to generate localized URLs that can be shared through Yext invitations, business cards, receipts, or ads—perfect for reaching customers wherever they are. These tools not only help boost credibility but also provide valuable insights into customer experiences, helping your business grow and thrive.
3. Review Response
Responding promptly to reviews is as important as gathering new reviews since most of the consumers expect responses. To help you with that, Yext brings all the reviews from different platforms on a centralized dashboard. It alerts you whenever you receive a new review. This approach makes managing and responding to customer feedback seamless and efficient.
Yext provides an automated review response feature that can trigger automatic replies, ensuring quick acknowledgment of customer feedback. Moreover, Yext’s AI-powered generative responses use language models to craft tailored replies based on tone, language, and length preferences.
Whether you’re engaging manually or automating the process, Yext ensures your responses are consistent, professional, and customer-focused, helping you build trust and improve customer relationships.
4. AI-Powered Review Management
Yext’s AI-powered review management platform helps in keeping on track how businesses collect, analyze, and respond to feedback across 80+ platforms like Google, Facebook, and Yelp.
With features like automated review requests, generative AI responses, real-time notifications, and sentiment analysis to enhance engagement and efficiency, Yext makes it easier for businesses to enhance customer engagement, improve efficiency, and maintain a strong online reputation.
Also, it provides tracking metrics like average ratings, location-specific performance, and rating distributions. Yext’s NLP analyzes review sentiment, identifying feedback as positive or negative based on key phrases. These metrics empower businesses to understand customer trends, make data-driven decisions, and improve overall ratings, strengthening their online reputation with ease and precision.
5. Sharing Reviews
Around 76% of consumers trust online reviews as much as personal recommendations, showcasing the impact of shared experiences on potential customers. Yext enables businesses to share selected positive reviews directly on social media, enhancing visibility and building trust.
With AI-powered dynamic content creation, Yext helps craft engaging social media posts that incorporate these reviews. This feature allows businesses to highlight customer satisfaction effectively while maintaining a consistent, appealing online presence without the need for extensive manual effort.
6. Customer Service
Yext seems to be slightly behind in its support ratings when compared to other review management platforms. However, it still provides a decent level of support through chat and email channels. Its users confirm that its training and setup support were very helpful when they started working on the tool. However, while Yext provides excellent support, it does not provide a dedicated account manager.
Apart from review management, Yext has a comprehensive suite of features for managing social media. They prove very useful in scheduling posts, analyzing performance, managing direct messages, and collaborating with teams. In addition, Yext’s AI-powered content generation feature improves the content creation process, enabling you to generate, schedule, and publish content across multiple platforms.
Alternatives to Yext
Every business’s needs are unique, making it crucial for them to compare different review generation and management tools before selecting their ideal fit. To help businesses select the tool, we have put together a comparative table highlighting the important features of some of the best review tools, such as SocialPilot Reviews, Yext, Vendasta, Podium, and Birdeye.
This table will focus on multiple aspects like pricing, features, ease of use, and support for each of these tools.
While the above tools have their own upsides and downsides, let us talk about a tool that particularly stood out in our comparison- SocialPilot Reviews.
Let us now understand what makes SocialPilot one of the most affordable and effective review generation and management tools for businesses.
SocialPilot Reviews is among the best review management software that helps businesses generate and manage their reviews on numerous review directories like Google, Facebook, and Yelp.
Businesses can use this tool to easily set up automated email and SMS campaigns that reach out to their customers for review generation. Its centralized dashboard helps businesses track their review logs and address them.
So, how does SocialPilot Reviews benefit businesses? Let’s find out:
- It helps increase the review volume by fostering customer engagement.
- Businesses can build trust and credibility by engaging with their target audience.
- Authentic reviews from customers help businesses enhance their operations.
- Their proactive online presence can further strengthen the brand image.
- With SocialPilot’s AI-review response feature, businesses can generate timely responses to reviews.
- Customer reviews can further enhance a business’s visibility and drive traffic.
Overall, this intuitive platform can make review generation and management a whole lot easier, allowing businesses to build their reputation across diverse channels. Its user-friendly design and robust functionality make this tool very effective, particularly for marketing agencies, SMBs, and multi-location brands.
It is extremely easy to set up all of the users, and the teams can start posting right away! The interface is very intuitive, with everything you need at your fingertips. The Calendar and custom reporting are great tools for viewing what is being posted at each business unit. Social Pilot is used multiple times a day and is a lifesaver when it comes to managing multiple properties and teams. I have not found anything I dislike about this tool, previously I used a different (more expensive) system and SocialPilot is by far the superior product.
Final Verdict
Yext can be a great review management tool for businesses, especially the multi-location and mid-sized ones, seeking centralized review and listing management. Its features, like AI-powered insights, review automation, and advanced analytics, make it ideal for boosting online reputation and customer engagement.
However, it’s not without drawbacks. The steep learning curve and cost may deter small businesses or startups, while its reliance on third-party integrations could lead to varied user experiences. For those with specific needs or tighter budgets, alternatives like SocialPilot Reviews or Podium may offer more tailored solutions.
Ultimately, Yext excels in streamlining digital presence for larger businesses but might not be the best fit for all. Businesses should weigh their unique needs, budgets, and desired features when deciding.