If you are creating your e-commerce site, you are certainly wondering which payment solution to choose.
Design, content and referencing are essential elements but you will also have to choose the Online payment method best suited to the needs of your activity.
L'payment step is essential to obtain sales and put your customers in confidence. Here is what you need to know to choose the right The payment solution suitable for your e-commerce.
Choose a simple and transparent payment solution
You have the choice between different payment methods
Choose the bank card
The bank card is the means of payment The most used on the internet.
According to a study by Statista, 80% of buyers On the web mainly use the CB to pay for their purchases.
Therefore favor the modules that include Regulation by bank card. Choose a simple method of use but also installation to facilitate Online transactions of your e-commerce.
Some Online payment methods do not ask for particular technical skills and allow you to focus on other aspects of Development of your website.
If your site is designed on Udo not platform Shopify,, Prestashop Or Woocommercemany very intuitive modules are available.
Choose Paypal as a payment solution
But the bank card is not the only choice you can offer to your Internet users.
Paypal is a solution that is often appreciated by consumers because they do not need to enter their card number online. A simple connection to Paypal is enough for them to pay for their purchases.
Follow our tutorials to Learn to configure Paypal And Stripe on woocommerce or at Configure your Shopify store.
Your payment solution must also offer An intuitive and clear interface so as to see a quick overview of payments made on the site. You must also be able to Manage your reimbursements Easily and quickly.
Choose Apple Pay or Google Pay
Finally, more and more Internet users enjoy being able to pay online thanks to Apple Pay or Google Pay. Like Paypal, these means of payment allow you to pay online without having to enter your bank details which are already informed in the applications.
Read too :: How to win and retain customers on mobile with Wallets?
Payment solutions that adapt to your activity
Your activity may have specific needs that require A suitable payment method. Do not hesitate to contact your customers directly to find out their needs and know which methods will be most easily used.
Here are different types of payment to know.
Propose split payment
It is suitable for high amounts. If the average basket on your e-commerce site is several hundred euros, you can offer a regulation in several times.
Some online sales sites offer payments in 3 or 4 times. This method allows you to convince cautious customers and to touch new potential customers.
Propose deferred payment
It allows the customer to be debited when shipping or even receiving the order. E-commerce giants such as Fnac or Amazon now use this method that relies on user confidence.
The delayed payment allows on the one hand to allow the buyer to go to the act of purchase even if he does not have enough money at the time of the order. On the other hand, this method gives you time to checkstatus of your stock Before going to the Validation of payment.
This payment method is interesting from a logistical point of view.
Omnical payment solutions
They are preferred if you also have a physical shop. A single platform allows you to obtain payment terminals as well as module e-commerce payment.
Lead a study with your target customers To best adapt your payment solution. In particular, you should know if your customers prefer to buy on mobiles, computers, directly on your site or through social networks. Indeed, you can install Secure payment buttons on networks to facilitate purchases.
Read also: How to choose an omnical payment solution?
Optimization and security of payment methods
Your payment page must be responsive since more and more users use their smartphones as well as their computers to Make their purchases online.
Do not hesitate to Customize the payment page so that it agrees with your brand and best accompanies the customer to the end of the purchasing process. Also bet on security by integrating The mention “100% secure” and the famous padlock.
You can Integrate the different payment methods available on your e-commerce in a box, specifying that it is Secure payments. Depending on the payment module you choose to integrate into your site, you can use tools to assess the performance of your payment page and be able to improve it.
Increase your conversion rate
For Optimize your sales and facilitate the purchasing processyou can also offer Payment in one click. Indeed, the longer and tedious the process, the more possibilities for the user to leave your site before finalize your transaction.
Payment in one click allows the customer toRecord bank details To facilitate the next purchase. This method allows retain the customer Since you don't waste his precious time.
Do not hesitate to relaunch customers who have not finalized their order by offering them other means of payment. It's a great way toIncrease your conversion rate.
Place your web project on Coder.com And come into contact with many professional freelance providers of payment solutions for your e-commerce.