With more than two billion active users per month, YouTube has become a powerful and even essential channel for advertising. Which means that if you are a YouTube creator, whose chain is eligible for monetization, there are many possibilities for to earn money thanks to the platform.
Here is everything you need to know about the CPM in a few steps:
What is the CPM?
Whether you are a seasoned creator, present on Youtube for years or that you are starting, the CPM is an important metric to understand to ensure that you maximize the potential of YouTube as a income generator.
CPM calculation youtube
The CPM, or cost for 1,000 impressions, is the sum of money that an advertiser must pay to YouTube for each branch of 1,000 impressions that his advertisements receive on a video. This is therefore an indicator that can vary depending on the amount paid by the advertiser to display his advertising.
As on Google and other platforms, the price of advertising on YouTube depends on a series of different factors (auction price, type of advertising, etc.). Suppose, for example, that an advertiser pays € 10 for an advertisement and that the latter has been seen 5,000 times in your video. To calculate the CPM, you must divide 10 by 5,000 = € 0.002, then multiply € 0.002 per 1,000. Your CPM is therefore equal to € 2.
In other words, in addition to being linked to your income, the CPM is a relevant indicator of the value of your content and helps you identify the companies with which you might want to associate in the future.
The highest CPM on Youtube
If the CPM varies according to the country, but also according to the channels.
For France, the average CPM rate is around € 2 and € 7.
However, although it constitutes a key measure, the CPM metric is not designed for content creators but for advertisers.
For the broadcaster, it is above all a question of knowing how much the creator wins, and not necessarily to know how much such or such advertiser pays. Of course, income ultimately For the creator is calculated according to the CPM.
What is RPM?
For an advertiser having spent € 10 for 5000 prints, your CPM is equal to € 2. But this is not the sum that your video will bring you back, since YouTube takes a percentage of the CPA in passing (45%, to be exact). You will therefore only receive 45 % of these € 2.
Therefore, if you earn € 2 CPA with a video, you will collect € 0.9. It is this sum that we describe as RPM (income for a thousand views): this is the income that you really gain with the advertisements placed on your YouTube channel. This statistic tells you how many income you have generated for 1,000 views.
Calculation of RPM Youtube
The RPM is calculated by dividing the amount of your income estimated by the total number of views during the same period.
Note that only 40 to 50% of all views are monetized. If you have an RPM of € 2, it does not mean that you will receive € 2 per slice of 1000 views, but only that you will generate € 2 every 1000 monetized views.
The RPM (or CPM effective) is therefore the average income generated for a thousand advertising impressions. It is the most relevant measure for a content creator on YouTube.
What do RPM revenues understand?
Estimated income include those generated by
- ads;
- Premium Youtube;
- subscriptions;
- Super chat messages;
- Super stickers.
This is the amount that comes back to you after sharing YouTube income. The total number of views includes all views, including those not monetized, but not those recorded in the YouTube Shorts.
As the RPM is calculated by including your share of income and includes non -monetized views, it is generally lower than CPM, which is based on readings. It is however by acting on the CPM that your RPM will increase, in a mechanically.
How to improve CPM levels on your YouTube channel?
To improve your CPM levels, you must take care of each element of your YouTube channel which affects its monetization.
Take care of metadata
Metadata is essentially what will encourage a youtube user to click and watch your video. They consist of the title, the description, the sticker and the beacons used for the video.
If they are used correctly, they will work together to allow you to get as many views as possible on YouTube.
Find a catchy title
A catchy title can attract clicks to you, but it is the content of the video that will make a user watch it diligently. Indeed, YouTube no longer takes into account clicks/visits to determine the classification of research results. The viewing time is also one of the most important parameters.
So make sure that the title of the video is catchy, but that it also corresponds to the content of the video. If necessary, if the user does not stay long enough on your video, the best imaginable title could be perfectly useless.
Find out a good description
The description is also essential: it is often read before the Internet user launches the video on Youtube. The description of your video must therefore perfectly reflect its content.
Think SEO with your tags
The tags, on the other hand, are useful for the search and recommendation function of related videos. For this reason, do not hesitate to add tags to your videos. Be careful however: they must be as relevant as possible.
Do not hesitate to use the most competitive keywords but do not neglect the neighboring keywords, or even long train. They can also have an advantageous impact for your video to appear quickly on the search page of Internet users.
Choose attractive vignettes
The vignettes are the miniature visual windows, or the “mini-affairs” of each video on YouTube.
If you want your video to record more views, an attractive miniature is an important part of the metadata. They must be properly optimized to attract attention and to ensure that your video stands out from the others in the recommendation bar.
Do not let youtube choose this sticker for you automatically: it will often be inexpensive!
Increase the viewing time
L'Youtube algorithm Takes into account two factors to increase your visibility, both in the search results and in the frequency with which your video will be suggested in the recommendation mark.
First of all, YouTube wants Internet users to watch the content of your channel as long as possible: if you put a 20 -minute video online and someone is watching it for 15 minutes, it's already very good.
But that's not all: YouTube measures the time spent by the Internet user on his platform. Imagine that you promote your video on social networks, with the link to your video: people who will click on your link will start a session. If they watch your video for 15 minutes, then bounce back and spend an hour on the YouTube platform, part of this hour will be credited to you.
So, if you increase the viewing time, your videos will be more visible and you will see the growth of your channel increasing!
Put more advertisements!
We tend to think that putting more advertisements is harmful to a chain, because we imagine that people are bored by these advertisements. In reality, an overwhelming majority of Internet users has nothing against putting advertising.
But above all, and it is a “secret” (from Polichinelle) that YouTube does not reveal to us, but that all the people who have worked on YouTube for some time have understood: the more you advertise, the more you earn the money and the more your video is recommended by the algorithm.
How is it? The answer has in fact already been given above: YouTube is a company. She therefore recommends the videos which bring her the most money, to the detriment of those she hosts “for free”, without doing anything.
Optimize your CPM YouTube
You now have keys to understanding and improving your CPM on YouTube! Optimize your channel to increase your views, commitment to your videos and take off your channel to advance to CRM YouTube and your RPM.
If however you encounter difficulties to increase traffic on your videos and to generate income, you can Call on a YouTube expert To audit your channel. He can then advise you to improve the referencing of your videos and increase your audience.