Last week, Avinash Kaushik said, “The best way to make super bowl advertisement is through 'Spike and Sustain' marketing.”
He also stated that release of teaser, advertising and extended versions before the Big Game is part of “continuous” strategy, the number of viewers creates ahead of “spike”.
According to Nielsen, Super Bowl Lix attracted 113 million viewers.
Many brands embraced this strategy, unveiling their advertisements to make buzz and maximize the exposure.
By the afternoon on Sunday, more than 40 advertisements had already been released, and many organizations analyzed people aired before February 9.
Pre-game super bowl advertisement that has an impact
For example, ispot.tv Identified “Badwaizer | Super Bowl Lix 'First delivery' as an initial winner based on consumer surveys.
A young Clydesdale foal, eager to join the Budweiser delivery team, is told that he is very small. While other horses depart, one keg wagon does not pay attention to anyone.
To prove himself determined, on a long journey, pushes the keg through various obstacles.
He successfully distributes keg to the bar, interrupting the “horse at once” and impresses the driver who rejected him earlier.
Fol is rewarded with a sense of recognition and achievement.
,Someone It takes SB Lix to all of us“The super bowl advertisement, the most emotionally echoing and attention, was released before the Big Game, who offers children advisory to children. Slyness,
It developed intense positive feelings in more than half the audience, especially warmth, inspiration and pride, is much higher than the American average.
The advertisement focused the audience's focus than the average advertisements, both beginning and end.
And Sprout socialSocial media analysis “A Century of Cravings | Uber eats.”
His successful celebrity -filled advertisements include Matthew McConaghi, Charlie XCX and Martha Stewart and cleverly the stadium's name was included in a joke about Stewart's Caesar salad.
Best Super Bowl Advertisement released during Big Games
Some of about 80 super bowl spots set a record of $ 8 million for 30 seconds this year, associated Press,
Granddaddy of TV advertisements rating during Big Games, “Budwiser | Super Bowl Lix 'First delivery” not. According to USA Today's advertising meter, with a score of 3.56 out of 5. (Kudos to ispot.tv this To choose the winner ahead of time.)
In second place “Take away. Small farmer | : 60, “With a score of 3.55. As the video describes,” a small potato. A big dream. “
Third place “Ultra Hustle | Super Bowl Lix | Micelob Ultra with a score of 3.52.
As the advertisement details declare, “You cannot exclude a Husler. Wilm Daffo, Catherine O'Hara, Sabrina Eonku, Randy Moss and Ryan Caurur. ,
In the fourth position “Stella Artois | David and Dave: The Other David “with a score of 3.51.
Therefore, David Beckham goes to meet his long -lost twins played by Matt Demon.
What do they have in common? “A love for Stella?” Fancy footwork? ,
The fifth place was in the fifth place with a score of 3.49. It takes SB Lix to all of us. “Congratulations to Daivid for choosing this winner ahead of time.
It is also worth noting that “a century of craving”. Uber Eats “not finished. Advertising meter rankings in 8 USA today. Social media sprout social analysis was in Ballpark.
Trust the newsletter search markets.
Alternative matrix for evaluation of super bowl advertisements
There are other ways to measure top advertisements released during Super Bowl 2025.
For example, Daiiveid used its AI-powered platform to analyze 65 super bowls aired on Sunday night, predicting their emotional effects and effectiveness.
Their AI models listen to facial coding, eye tracking, survey data, computer vision and even APIs.
“Somebody | It takes us all SB Lix “not only was the most emotionally attractive advertisement of the 40+ spots released before the big game, but it also generated the most intense positive feelings of 65 advertisements shown during Sunday's super bowl broadcast. .
The advertisement attracted the highest focus levels of any place shown.
In second place “Jeep | Big game | Harrison Ford X Jeep | owner's manual.”
As the video details accept:
- “Life does not come with the manual of a owner – you have to write your own. And no one knows this better than Harrison Ford. ,
The advertisement attracted an intensive positive emotional response from 54.2% viewers, according to Daivid.
In the third “what is greatness?” We got it.
Asks the details of the video:
- “What's being great, as our society defines it, is really so great? Or greatness is quite opposite that we think that is this? In this video, we find out that Jesus has given true greatness to true greatness How can we redefine and we can all mean it. ”
And 53.3% of people had positive emotional reactions.
“Dreaming of your own.” Rocket “finished fourth. The details of the video clearly explains:
- “Everyone is entitled to their shot in American dreams.”
This led to intensive positive emotional reactions with 52.6% of people.
In fifth place “Fizer | Big Game Commercial 2025 | knock out.”
As the video description suggests, “Fizer is fighting for 8 cancer successes by 2030.” This triggers acute positive emotional responses from 52.3% of people.
It is also worth noting that “Le Ki. Small farmer | : 60 “rank. 8 And ”Budwizer | Super Bowl Lix 'First Delivery' “No. 10 most emotionally attractive super bowl 2025 advertisements in the list of 10 top 10.
Various functioning can still give equal results.
However, the post-game analysis of Daivid gave a significant insight compared to the USA Today.
Super Bowl 2025 advertisements were at least effective in five years, score of creative effectiveness per David.
The average advertisement scored 6.2 out of 10, the lowest since 2020, produces less attention and positive feeling than previous years.
While many advertisers dominated the top 10 for humor, serious and purpose-driven advertisements, NFL's “was the most emotionally attractive with” any “advertisement.
Ian Forester, CEO and Founder of Daivid, observed:
“This year is trying to make us laugh with the vast majority of super bowl advertisers, it is interesting that brands going away from the general super bowl celebrity/Humor trops have attracted the most positivity. It shows how difficult it is to cut and cut when so many are trying the same approach. Even with overall effectiveness, perhaps this time brands tried to do something different to attract people's attention on the day of sports. ,
What's next: Insight beyond big game
In the coming days, digital can expect more ranking from the abolition Kantar, System1And other outfits analyze the impact of large game advertisements on both performance and branding.
These insight matters because brand life and engaged-verse can serve as KPI for “Spike and Sustain” campaigns beyond major events such as Matrix Super Bowl-Throw back-to-school season, thanksgiving, or a key For product launch.
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