Google's solution to analyze the traffic and the behavior of Internet users on a site has established itself as the most popular. But there are many alternatives to Google Analytics.
With the regulations related to the GDPR, the management of cookies or for respect for Internet users' privacy, changing analytical tools may be in your to-do list.
Discover the best alternatives to Google Analytics to analyze your site data with peace of mind and without losing as an analysis capacity.
1. MATOMO: The alternative to Google Analytics that respects privacy
Protecting your reputation and the privacy of your customers is the ambition of Matomaopen source, free and simple installation software.
If it allows, just like Google Analytics, to analyze the traffic of your website, Matomo stands out for its data protection policy: where Google is known for its use of personal information from its users, MATOMO Ensure total control over your data.
Let us add, however, that this tool has a number of premium features (ranging from the analysis of forms to A/B testing) which can quickly increase the bill.
Matomo joins Matomo Tag Manager, an excellent Alternative to Google Tag Manager.
2. Heap: an alternative to Google Analytics Simple
Heap is a solution of web analytics that focuses on accessibility.
The interface is very simplified and fluid, far from the menus and complex parameters of other tools like Google Analytics.
Its main asset is the way it facilitates the monitoring of events (i.e. the interactions of your users with your site). You can thus set up efficient tracking without great technical knowledge.
Heap offers a free version with a few limitations (5000 sessions per month, in particular) which will allow you to get an idea of its qualities.
3. Clicky: an alternative to Google Analytics to measure your audience in real time
Although it is not necessarily the easiest way to handle (or the most aesthetic), Clicky is a quality tool to measure the audience of your site.
In particular, it allows you to easily create and personalize campaigns and conversion goals. Cliky has a free version giving access to essential statistics for Analyze your site traffic Web.
Premium versions give access to additional features (Heatmapssegmentation…) and increase the maximum number of pages viewed.
4. Openweb Analytics: The alternative to Google Analytics Open-Source
Open Web Analytics is, like Matomo, an open source and free web analytics software.
If it has aged a little, the interface is effective and the tool is rich in functionality, especially since it is free.
However, it is not the most accessible or the most “modern”, which does not make an obvious choice for neophytes.
5. W3COUNTER: an effective alternative to Google Analytics
W3COUNTER is another effective alternative to Google Analytics.
It has all the features and important statistics to analyze the traffic of your website, with a simple to navigate dashboard.
The tool includes a free formula as well as two paid formulas ($ 19 and $ 39 per month). However, the free version requires the presence of a “W3COUNTER” badge on the site.
Premium plans are distinguished in particular by the integration of widgets (contact form, promotional pop-up, etc.) whose efficiency you can easily measure, and thus Increase the conversion rate of your site.
6. MIXPANEL: a classic web analytics tool
Mixpanel is a platform that allows you to analyze user interactions with your real -time site.
Their tool allows you to create interactive and very aesthetic relationships and easily extract data from the use parameters.
You can work in a team in a fluid way and a free formula allows you to test this tool without time limit.
7. Adobe Analytics: The Atternative to Adobe Google Analytics
Adobe Analytics is an excellent alternative to Google Analytics! Whatever the source of your data (websites, e-mailing campaigns, web applications and mobile peripherals), Adobe Analytics captures all of this data. All this data, once gathered in one and the same place, will provide you with real -time information on your site.
Regarding prices, Adobe Analytics does not publish price on its website, and interested users must request a demo to start with Adobe Analytics. However, it seems that the tool has a high cost and is therefore reserved for fairly substantial budgets.
8. Kissmetrics: an alternative to Google Analytics in SaaS mode
Kissmetrics is an analysis tool that offers software centered on the Acquisition tunnel. He helps you better understand the behavior of your customers throughout their career and to improve and Automate this customer journey. The objective is simple, it is to speed up your growth by really understanding what is happening on your site and your applications.
On their Kissmetrics site offers you to compare their tool with Google Analytics. Regarding the price, two formulas exist, one for the SaaS, the other for e-commerce. In both cases, you must register for a demo. Their subscriptions start from $ 299 per month.
9. PLAI: a handset of Google Analytics and Google Ads
Plai You support you in the creation of effective advertisements. Plai combines the analysis reports of Google Ads, Google Analytics and YouTube. This allows the software to then perform tests in A/B testing and improve your results over time.
Before creating a marketing campaign or even a publication on social networks, the Plai application helps you access the trendy content in your sector, discovering relevant keywords and learning the latest marketing strategies.
Plai is free to download and try for 7 days, thereafter the application costs $ 14 99 per month, or $ 79 per month in the event of annual payment.
10. Gosquared: an alternative to traditional Google Analytics
Gosquared is a web analysis tool built with a goal in mind: simplicity. For them, users should not have to undergo training to start using a web analysis tool. The installation is simplified, the dashboard clean and this allows you to easily visualize the most important information to improve your website.
On Gosquarred you have the essentials, the key measures of your website without the need to be an expert.
As for the price, the subscriptions start from £ 9 per month. In addition, a free 7 -day trial is available on all subscriptions and you can cancel at any time.
How to choose your alternative to Google Analytics
The first question to ask yourself is why you are looking for an alternative to Google Analytics. You may only needImprove your use of Google Analytics with tools.
If you want to change for the data security and confidentiality aspect, a tool like Matomo, self-hosted, is the perfect solution.
If you are looking for a more precise or more efficient tool, you can turn to paid solutions, like that of Adobe.
If you need help to choose and configure your new traffic analysis tool, call on a Freelance web consultant on Coder.com!