Is Yext pricing justified? And more importantly, is it the right tool for your business or marketing agency? If you’ve been grappling with these questions, you’re not alone.
While Yext’s pricing and packages are publicly available, many businesses find it challenging to navigate and evaluate their true value. So, where does Yext stand in this equation?
In this blog, we’ll break down Yext’s pricing structure and plans, from its free trial to its enterprise offerings. We’ll also explore whether the tool’s features align with its cost, especially for small businesses that may find it on the pricier side. To top it off, we’ll introduce you to an affordable alternative that offers greater flexibility at a much more affordable price tag.
So, grab a cup of coffee, and let’s dive into the details of Yext pricing!
Quick Overview of Yext Pricing
Yext offers flexible pricing models tailored to various business needs, categorized into Single-Location Small Businesses, Enterprises, and Reseller Partners.
For single-location small businesses, the pricing is further categorized into four tiers that cover the needs of small businesses, focusing on listings management, review monitoring, and analytics. Let’s quickly go through the various plans to help you get a fair idea of the pricing structure.
| Yext Pricing | ||||
| Single-location Small Businesses | ||||
| Plan Name | Cost | Number of Locations Permitted | Key Features | Best Suited For |
| Emerging | $4/week | 1 | You get listed on 40 lesser-known directories such as eLocal, ShowMeLocal, etc. but not on big ones like Google | Small businesses with basic needs |
| Essential | $9/week | 1 | You get listed on 13 major directories such as Google, Facebook, and Yelp | Small businesses with basic needs |
| Complete | $10/week | 1 | It includes listing on all directories in the Emerging + Essential plan and the ability to publish data to these listings | Growing small businesses |
| Premium | $19/week | 1 | Everything in the Complete package along with easy review monitoring | Growing small businesses |
| Enterprise Package | ||||
| Enterprise | Custom Pricing | Customizable (multi-location) | Comprehensive listings management and analytics, review monitoring, SEO pages, and more | Enterprises managing multiple brands |
| Reseller Partner Package | ||||
| Base | Custom Pricing | Up to 25 | App Directory, dashboards, and basic analytics | Agencies serving small businesses |
| Starter | Custom Pricing | Up to 25 | Base features + lead capture, geocoding, and knowledge API | Growing agencies |
| Professional | Custom Pricing | Up to 25 | Starter features + white-label scan, social location page posting, and review monitoring | Established agencies |
| Ultimate | Custom Pricing | Up to 25 | Professional features + advanced review generation and sentiment analysis | High-performing agencies |
Under the Enterprises package, Yext offers customized packages for large organizations. Each one includes advanced features like natural language search, contextual answers, review generation, and analytics for deep insights.
Lastly, the Reseller Partners packages are designed for agencies and partners that wish to resell Yext’s solutions to small-business clients. They include features such as white-labeled interfaces, competitive insights, and social media tools. They are also categorized into four tiers: Base, Starter, Professional, and Ultimate.
Yext Pricing: In-depth Breakdown based on Different Business Types
Yext offers different features at different price points for businesses of varied sizes. Here, we will discuss different Yext packages and how well they are suited to small businesses, multi-location businesses, agencies, enterprises, and non-profits. Let’s begin.
1. Small Businesses
Suitable Yext plan for small businesses
Premium Plan under Single-Location Small Businesses (Advanced Package, $19 per week)
Essential Features
- Yext PowerListings+ Network (add a business category, business name, contact info, business address, and other marketing content across 100 popular directories and listing networks)
- Website Widgets
- Yext Pages
- Real-Time Performance Updates
- Rank Tracking
- Analytics
- Consumer Intelligence
- Google My Business Profile Management
- Review Monitoring
The Premium Plan provides a solid foundation for small businesses looking to manage their online reputation and listings effectively. With features like Google My Business Profile Management and Review Monitoring, it simplifies the process of maintaining an accurate online presence. For businesses that rely on local customer traffic, features like Yext Pages and the PowerListings+ Network ensure they remain discoverable.
Missing Features
- Active Sync
- Advanced Lead Generation
- White-Labeling
Yext’s Premium Plan is well-suited for small businesses that prioritize listings and review management. However, the cost can add up quickly at $999 per year per location (approximately $90 per month), especially for businesses operating in multiple locations. While the features included are valuable, several Yext alternatives offer similar tools at a fraction of the cost while covering more locations.
For small businesses, the Premium Plan works best if having a polished, centralized solution outweighs cost considerations. However, if budget constraints are a priority, exploring alternatives could provide a more cost-effective solution without compromising on essential features.
2. Multi-Location Businesses
Suitable Yext plan for multi-location businesses
Enterprise Package
Essential Features
- Listings Management (add crucial business info across 175 major third-party platforms, including Google, Facebook, and Apple Maps)
- Google FAQ Sync
- Listings Analytics
- Duplicate Suppression
- Review Management (monitoring, generation, response, and publishing)
- Review Analytics
- Build SEO pages for any entity
- SEO Page Analytics
- Natural Language Understanding
- Faceted Search
- Search Analytics
The Enterprise Package offers a wide range of features to help your business maintain a professional and accurate online presence. The inclusion of features like comprehensive review and listings management can help growing businesses with multiple locations manage their online efforts through a single dashboard.
Additional Features
- Competitive Intelligence (lets you track how your star ratings and search performance stack up against your top 5 competitors)
- Additional users (lets you add more users to your account)
- Yelp Listings
Note: These features are available as optional add-ons at an extra cost for those who opt for the Enterprise Package.
Missing Features
- Active Sync
- Advanced Lead Generation
- White-Labeling
While Yext’s Enterprise Package comes packed with robust tools for managing multi-location businesses, it’s not without its shortcomings, and these can’t be overlooked. One major drawback is the absence of Active Sync, meaning your business information might not update in real-time across all platforms. Another big miss is the lack of Advanced Lead Generation tools. Without these features, businesses lose out on the chance to turn online searches and directory visits into tangible leads.
To add to the uncertainty, Yext doesn’t disclose pricing for its Enterprise plans. Instead, they provide custom quotes, catering mostly to large corporations. This lack of transparency can make it tough for smaller or mid-sized multi-location businesses to gauge whether the platform is worth the investment.
3. Agencies
Yext’s Reseller Partner Program is designed for agencies that want to offer digital management solutions to small businesses with fewer than 25 locations. The program provides four tiers: Base, Starter, Professional, and Ultimate. Each tier includes a variety of features to help agencies manage their clients’ online presence effectively.
Suitable Yext plan for agencies
Reseller Partners Package (Base, Starter, or Professional Plan, depending on the budget)
Essential Features
Base
- App Directory
- Conversion Tracking
- Content Approvals
- Digital Asset Management
- Dashboards
- Administrative APIs
Starter
- Knowledge Assistant
- Lead Capture
- User Roles
- Geocoding
- Knowledge API
- Report Builder
- Scheduled Updates
Professional
- White-Label Scan
- Knowledge Network
- Listings Analytics
- Rich Media Syndication
- Duplicate Suppression
- Review Monitorings
- White-Labeled Interface
- Social Location Page Postings
Yext’s tiered approach gives agencies a scalable way to manage client data, improve online visibility, and maintain brand consistency. The white-label options and lead capture tools are especially helpful in building credibility and driving new business.
Missing Features
- Limited Review Management (Features like Review Response and Review Generation are only available in the Ultimate package)
- No Competitive Intelligence or Sentiment Analysis.
- Lack of Flexible Customization
One of Yext’s biggest drawbacks is its lack of transparent pricing. None of the packages provide clear cost details, leaving agencies guessing whether the platform will fit their budget or deliver adequate ROI. Additionally, critical features like review generation and response are locked behind the Ultimate package, which might be out of reach for smaller agencies.
While Yext offers solid tools for agencies, the absence of key functionalities and unclear pricing structure make it less appealing for those looking for a cost-effective and all-inclusive solution. If your agency wants robust review management and strategic insights without breaking the bank, you may find Yext’s offerings too restrictive.
4. Non- Profits
Suitable Yext plan for non-profits
Complete or Premium Plan under Single-Location Small Businesses (priced at $10 and $19 per week respectively)
Essential Features (Premium Plan)
- Yext PowerListings+ Network (add a business category, business name, contact info, business address, and other marketing content across 100 popular directories and listing networks)
- Website Widgets
- Yext Pages
- Real-Time Performance Updates
- Rank Tracking
- Analytics
- Consumer Intelligence
- Google My Business Profile Management
- Review Monitoring
Most of these features are valuable for non-profit organizations that rely on local community engagement. Tools such as directory listing, reputation management, and analytics can help such organizations stay accessible and credible online.
Missing Features
- Review monitoring is missing in the Complete Plan
. The biggest drawback of both of these plans is that they don’t provide comprehensive review management. Even with the Premium plan, non-profits can only monitor their reviews but not respond to them., Additionally, the weekly pricing can add up quickly for budget-conscious non-profits. Lastly, the lack of advanced tools such as sentiment analysis can limit the effectiveness of any organization’s reputation management efforts.
5. Enterprises
Suitable Yext plan for enterprises
Enterprise Package
Essential Features
- Listings Management (add crucial business info across 175 major third-party platforms, including Google, Facebook, and Apple Maps)
- Google FAQ Sync
- Listings Analytics
- Duplicate Suppression
- Review Management (monitoring, generation, response, and publishing)
- Review Analytics
- Build SEO pages for any entity
- SEO Page Analytics
- Natural Language Understanding
- Faceted Search
- Search Analytics
Yext’s Enterprise package is well-suited to large-scale businesses that need a comprehensive set of tools to manage their digital presence across multiple locations.
Additional Features
- Competitive Intelligence
- Ability to add more users
- Live API
- Yelp Listings
- Yelp Knowledge Reviews
Note: These features are available as optional add-ons for enterprises.
Missing Features
- Advanced Lead Generation
- White-Labeling
- Advanced features but not fully detailed
Yext’s Enterprise Package offers a comprehensive and scalable solution for managing digital presence, making it a good choice for organizations with complex needs. However, the lack of pricing transparency can be a barrier for enterprises that require upfront cost-benefit analysis.
Alternative to Yext
When it comes to choosing a Yext alternative, SocialPilot Reviews stands as a brilliant choice. It is a highly cost-effective yet feature-packed tool that is well-suited to businesses of all sizes.
To begin with, SocialPilot Reviews lets you build a solid reputation for your brand online. It offers a centralized review management dashboard so you can monitor and manage online reviews on multiple platforms from one single location.
Its top-of-the-line features surpass its competitors, such as multi-brand and multi-location support, smart campaign automation, AI review responses, seamless integration with hundreds of CRMs via Zapier, and much more.
However, what truly stands out about SocialPilot Reviews is its clear and transparent pricing structure. The platform charges $25.50 a month and offers review monitoring and management, custom domain email support, along with unlimited add-ons. This stable pricing structure, combined with its user-friendly interface, makes the platform a standout choice for small and mid-sized businesses aiming to build their online reputation.
When it comes to Yext’s pricing plans, there are a couple of things that you must keep in mind:
- First and foremost, Yext’s pricing lacks transparency. There is no upfront disclosure of costs for many of its plans. This makes it highly challenging for businesses, especially SMBs, to make an informed decision.
- For single-location businesses, pricing starts at $10 per week (Complete Plan) and $19 per week (Premium Plan). However, these entry-level plans exclude advanced features like review generation, white-label interfaces, and competitive intelligence.
- Yext’s cost per location can escalate your overall budget if you are a business with multiple locations. This may make it difficult to justify using the platform in comparison to its competitors.
- While the Enterprise package is comprehensive, it is geared toward organizations with generous budgets. Smaller enterprises or those operating on tight margins may struggle to justify the cost, especially when alternatives offer similar features at lower rates.
- Agencies and multi-location businesses must upgrade to higher tiers like Professional or Ultimate to access white-label capabilities, listing analytics, and duplicate suppression, significantly increasing costs.
- The progression from one tier to another often adds only incremental features. For instance, moving from the Starter to the Professional tier might bring tools like white-label scan and duplicate suppression but still exclude advanced review management features found only in the Ultimate plan.
- Even at higher tiers, Yext’s review management features are quite limited. Features like automated review responses and review generation are only available in the Ultimate plan under the Resellers Partner Package, forcing businesses to pay a premium for capabilities considered standard in competitors.
Yext’s pricing structure, while offering flexibility through various tiers, often feels steep, especially for small businesses and agencies managing multiple locations. The opaque pricing and the need to upgrade to higher tiers for essential features make Yext less appealing to cost-conscious businesses.
Businesses looking for a balance of affordability and comprehensive features may find Yext’s pricing a barrier to entry, particularly when compared to competitors that offer more inclusive packages at lower rates.
On further investigation and crowdsourcing the reviews, we found some raw reviews from unsatisfied users who faced similar issues:
It can be pricey for small businesses with only 2-4 locations. Canceling the subscription is also a headache—once you stop, your listings can vanish or become outdated with zero context of how to update them yourself.
Subscription is expensive, and it is difficult to cancel a yearly contract. In addition, some of the business practices are disappointing: When the yearly contract was up, Yext went ahead and charged my bank account although no new contract was signed. They ended up reversing the charge after much effort and time was spent… I ended up using another provider for local directory submissions. After a business is unsubscribed from Yext, some of the directories are reverted back to the status before Yext, i.e., old addresses & phone numbers.
- SocialPilot Reviews offers a free 14-day trial with no credit card required. Businesses can easily access all essential features before committing to the platform.
- The platform makes multi-business management effortless. There is no cap on the number of brands, making it ideal for businesses with growing needs.
- Automate your workflow by monitoring and responding to customer reviews across platforms from a single, intuitive dashboard.
- Use AI to craft thoughtful, context-aware responses to reviews, maintaining a professional tone while saving time.
- Design thoughtful email and SMS campaigns with customized content to request reviews from customers, with automated follow-ups to boost response rates.
- Automatically filter out reviews rated 3 stars or below into a separate channel, i.e. an intermediate feedback page. This lets you focus on resolving issues with dissatisfied customers.
- Explore hassle-free integrations with Google Business, Facebook, and Zapier, or create custom APIs for unique business workflows and needs.
Overall Verdict
We hope this guide on Yext pricing helped you understand the platform’s pricing structure and decide if it is a good choice for your business.
To wrap things up, Yext is best suited for enterprises with larger budgets and complex needs. Its strength lies in its expansive listing network and analytics, making it a valuable tool for businesses prioritizing local SEO. However, its higher costs and lack of pricing transparency, tiered feature structure, and limited automation in lower-tier plans may deter cost-conscious businesses or those seeking more flexible options.
SocialPilot Reviews, on the other hand, stands out as a star alternative to Yext. It excels in affordability, ease of use, and scalability. It offers robust tools for multi-business management, AI-powered review responses, and personalized campaigns at a competitive price point. It is an ideal solution for small to mid-sized businesses seeking comprehensive review management without the hefty price tag.