LinkedIn introduced two new features, which aims to help the Vargist to adapt their campaigns and prove their impact: Conversion API (CAPI) and Revenue Atribution Report (RAR).

News driving:

  • Conversion API (CAPI)The markets enables the pre-sided online and offline data to safely connecting it.
    • The website tracks activities, phone sales and conversions from in-practice events.
    • Sends marketing data directly from the server to linkeded to measure the performance of the campaign.
    • Helps optimize campaigns using LinkedIn's analytics.
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  • Revenue convulsions report (RAR)LinkedIn for long -term trekking connects CRM data from campaigns.
    • Expands the review period up to 365 days.
    • Tracks revenue effects at the company level.
    • The campaign provides insight to refine strategies and increase the ROI.
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Best Practice for CAPI integration:

  • Use several matching parameters (eg, user ID, email, company name) to increase the quality of the signal.
  • Leverage Diduplication to avoid counting the same event several times.
  • Enable the conversion tracking enhanced conversion by using LinkedIn Insight Tag and tracking UUID.

Why do we careSince the distress faces increasing challenges in tracking conversions in many touchpoints, these tools provide deep insight, atribution improves accuracy, and help to create maximum returns on investment (ROI).

Ground level: with Kaipi and rarTracking conversions to LinkedIn outstanders, improving atribution accuracy and making it easy to optimize your advertising strategies in a rapid data-operated landscape.

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About the author

Anu EdegbolaAnu Edegbola

Anu Edgbola has been paid the media editor of the search engine land Since 2024. She covers Payed discovery, payment social, retail media, videos and more.

In 2008, ANU's career began

Digital marketing campaigns (mostly but not particularly payment discovery) by creating strategies, maximizing ROI, automation of repetitive procedures and bringing efficiency from every part of marketing departments through motivational leadership on both agency, client and marketing tech .

Outside the editing search engine land article he is the founder of the PPC networking event – PPC Live and Host Weekly podcast ppcchat roundup.

He is also an international speaker, with some stages, he presented on SMX (US), SMX (Munich), Friends of Search (Amsterdam), Brightonsono, The Marketing Meetup, Heroconf (PPC Hero), Searchlov, Bidibalworld, Ceslondon Has done , PPC Chat Live, Adwarg Experience (Bologna) and more.



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