Instagram is still today one of the most dynamic and important platforms in the landscape of social networks. Many companies actively communicate on Instagram and make it their first means of communication.
But if good content is accompanied by a poorly dimensioned photo, the post can go to the hatch. In this article, we support you to choose the best image format for your Instagram posts, profile photos or stories.
The different image formats on Instagram
Instagram profile photo size
The minimum size for your avatar on Instagram is 150 × 150 pixels. However, for better rendering, it is best to choose a format of 320 × 320 pixels.
It is important to choose an image large enough for your avatar, because it will appear in a circular form. So make sure that the key elements of your image are well positioned in the center to avoid any cut.
Instagram feed size photos
Instagram suggests a width of 1080 pixels for images published in the feed. The height can vary depending on the format chosen: square, portrait or landscape with a recommended size between 566 and 1350 pixels.
Size of photos of Instagram stories
The ideal format for Instagram stories is 1080 × 1920 pixels, whether for ordinary stories or sponsored stories. For star stories, you can add illustration vignettes.
Although it is recommended to import them to the dimensions of 1080 × 1080 pixels, they will be adjusted in the format of 161 × 161 pixels.
The Guide of Sizes in Infographics
Put your images at the right size on Instagram
Understanding and using the right dimensions of images are essential to maximize visual impact and Instagram engagement.
This is an element that may seem technical, but that makes all the difference in the way your content is perceived by your audience. Also find all the Dimensions for your videos on social networks.