How to use keyword insertion for more effective Google advertisement

Welcome to our weekly search engine land chain – whatever you have to know about Google advertisements in less than 3 minutes. Every Wednesday, I highlight a separate Google advertisement feature, and what you should know to get the best results, in all quick 3-minute reading.

Let's find out a powerful tool that can help your Google search advertisements stand out and improve your click rates: Insertion insertion. This is the closest thing that we have to “hack” in Google advertisements, so make sure you are not missing this strategy!

I will cover:

• What is keyword insertion?
• Why should you use keyword insertion?
• How to use keyword insertion
• Best practice for keyword insertion and general losses to avoid

What is keyword insertion?

Keyword insertion is a feature that dynamically inserts the keywords that triggers your advertisement into your advertising copy. This means that your advertising title, details and/or display path may include the exact keywords that match the user's discovery, making your advertisement more relevant and attracting attention.

Think of it like a form letter where the recipient's name is automatically inserted. The letter remains the same, but more likely to read that personal touch.

Why should you use keyword insertion?

The main advantage of keyword insertion has been improved in clicks. Because you are putting the keywords in the advertisement itself, users are likely to see your advertisement that they are highly relevant for what they are looking for – Argu, it enhances their chances of clicking.

Keyword insertion also protects you time and effort. Instead of creating separate advertisements for each keyword variation, and by using dozens of advertising groups to do so, you only insert keywords to several keywords with one advertisement to automatically tailor your advertisement copy with one advertisement Can use.

How to use keyword insertion

Keyword insertion is compatible with only responsive search advertisements – not dynamic search advertisements, not performance or video advertisement, except maximum or demand genes or standard discovery.

To use it, you will need to add a special code to your advertising title, details or performance tract. The code looks like this: {keyword: default text}

Let's break it:

1. Keywords. It asks Google advertisements to insert a keyword here.
2. Default text. This is the lesson that will be displayed if the keyword cannot be inserted, the “Folwack” option. For example, if the keyword is too long for character requirement.

By adjusting how you write “keywords” in the code, you can also control the capitalization of the included keywords:

• Keywords. Sentence case (eg, “running shoes for women”)
• Keywords. Title case (eg, “running shoes for women”)
• Keywords. Lowercase (eg, “running shoes for women”)

Best practice for keyword insertion and general losses to avoid

There are some important things to know when using keyword insertion:

• Do not use Misspelling as a keyword. They can end in your advertising copy.
• Be aware of competitive keyword targeting. If your contestant's name is one of your keywords, the keyword insertion can enter your competitor in your advertising lesson. It is your responsibility to ensure that you comply with Google advertising policies and local laws. In fact, it is always a good idea to review your ads and make sure that they make sense with the combined keywords and follow Google advertising policies.
• Keyword insertion is one of the dynamic insertion devices available in Google advertisement. You can also use location insertion and vomiting insertion to customize your ads with highly relevant messages.

In all, keyword insertion is a simple but powerful tool to improve your Google advertising performance.

If you have not yet tried it, use keywords with insertion and see if it helps you run high click rates, high quality scores and low costs.