Did you know that a video that explains your services to a surfer allows you toIncrease your conversion rates by more than 20 % ? In addition, when you offer a video, visitors remain 2 more minutes on your website.
An introductory film turns out to be effective in holding the attention of Internet users, telling them a story and transmitting your values.
However, for it to be efficient and helps you reach your goals, this video must be inspiring and evoke confidence.
The goal of your introductory video
Do not shoot a video only to have one on your site.
Normally, introductory videos fulfill awareness, education and persuasion objectives. They are useful to present your business and its activities.
Use it to highlight the talent of your team and them Characteristics of your productsits advantages and its creation process. Give visitors the opportunity to better know your brand and appreciate your know-how.
Besides, at the end of the clip, think of the call-to-action! The latter must correspond to your goal.
If the goal is to generate prospects, encourage Internet users to register for a free demo or download a white paper.
Read also: 64 tools and tips for boosting your marketing video
Internet users want concrete, quickly
Two minutes are enough to capture and maintain the attention of a visitor with a video.
When a surfer decides to watch your film, he will also check the duration. Make sure that it does not exceed two minutes at the risk of boring it … and causing the opposite effect, that is to say the abandonment of your site.
If you cannot shorten it, be sure to install a dynamic rhythm that supports very useful, even captivating information.
Human at the heart of your video
Introductory videos are important to humanize your business. With digital transformation, humans find it difficult to place.
Show your personality and share the working climate that reigns within your business through interviews, backstage images, testimonies …
Thanks to this good practice, you allow the public to more easily identify with your brand. The important thing is to stay yourself and avoid being superficial.
Think of the user experience
No need to force Internet users to watch your video, they will not!
A video that is automatically triggered and resonates in the speakers may seem unpleasant, so avoid automatic playback.
Make prospects want to click on “Play”, by encompassing your video in strong content.
Furthermore, do not skimp on image quality. This is a video posted on your website, which represents your brand.
After Brightcove62% of consumers have a bad perception of a business that publishes a poor quality video.
To ensure you Produce a high quality videoAvoid any noise when filming, use a tripod to stabilize the device and choose the appropriate lighting.
If you highlight your team and your office, make the parts clean and stored.
Do not hesitate to Call on a video specialist To shoot a high quality introduction film, which will convert your visitors!