Are you looking to sell your website? If your site has regular traffic and has an interesting theme, it is indeed possible to sell it.
Before giving years of content and work to the first buyer who came, it is necessary to correctly assess the value of your site and to try to obtain several proposals.
Codeur.com offers you some tips today to help you sell your website properly.
Why sell a website?
Selling a website allows you to make an activity that you have taken several months or even years to develop. If you no longer have time to take care of it, a project leader may very well want to take it back.
All types of websites can sell: e-commerce site, media, showcase site, “tool” site.
Prepare the website before its sale
First of all, you will need to create a complete file regarding your website.
In addition to the description of the activities, published articles and the target to which it is addressed, it is advisable to compile the flagship indicators concerning traffic.
This involves the number of daily visits, the loyalty rate, the rebound rate and the conversion rate to the various objectives.
Read too :: Estimate the price of a site: what are the key points not to be overlooked?
List the criteria that increase the sales value of the site
In addition to turnover, other factors may increase the value of the website.
This is the case of its seniority, the number of newsletter registered, the emailing database, the paid paid plugins, positioning in search engines or the number of subscribers on social networks.
Some people will be interested in the activity of the website, others will want to buy the site for its domain name or referencing. Find the point (s) to highlight to successfully sell your website.
Know the profitability and growth of the website
Obviously, your file will not be complete if you do not integrate a table of recipes so that the future buyer knows the profitability of the blog.
The latter must also know the monthly evolution of turnover, in order to know if it will Buy a website In full swing, stable or on the decline. This parameter will guide you in fixing the price, but will also help those interested in negotiating.
Value the technique of the website
Even if your website is growing, the buyer will certainly want to modify certain things. He may wish to refound design, test new call-to-action, offer new content to download, etc.
In this case, facilitate the task by prioritizing your code and commenting on it to find your sections and understand your formulas.
A website has more value if it is technically well done.
Estimate the value of the site
Now that you have all these elements in hand, all you have to do is assess the sale price of the site. Generally, it is recommended to resell it one or more times the value of the annual profit, only once if it is in decline. You can also monetize in addition the criteria seen above.
Otherwise, register your site on a specialized platform (we will approach them below) and let the buyers make different proposals for you. You can then assess the most interesting and make your choice.
It is complicated to Know the price of a websitedon't be invaded by emotions. Try to be fair and enhance the cost of loss of this site for your activity. If you think that it has a lot of potential and it is worth millions if you take care of it, then do the job to increase the value and put it back on sale at that time. Otherwise, it will be necessary to agree to pass the hand with a more reasonable cost.
Create a transfer contract
Even if a site is intangible, it must be subject to a good sale contract, according to articles 1582 of the Civil Code. So prepare it now!
The latter must contain the name of the buyer and the seller, the sale price, the terms of operation of the website, the clauses relating to the protection of copyright, to the rights sold and the signature of the two parties .
Also remember to agree with the buyer on the details concerning the post -sale:
- Will the items keep your signature?
- Will it delete links in content that can be important to you?
- Will it completely integrate your site into an existing site?
- etc.
You can find a free example On the Ooreka website.
Which influences the cost of resale of a site
Here are the elements that could influence the price of your website (not exhaustive):
- Turnover
- Profitability
- The theme
- Stock (if e-commerce)
- The quantity and quality of content
- SEO quality
- The popularity of the site, the brand image
- The growth of the various figures (attendance, use, turnover)
- The future concerning the field of activity
- The community (the number and the kind of subscribers, users)
- A clean and easy-to-update code
- Tailor-made options that cannot be easily found with plugins or themes on different CMS.
Do not hesitate to complete this list in the comments if you see other points to add.
Where to sell your website?
To sell a website, there are many solutions: you can use your network, sell it to a competitor, partner or supplier.
But it is also possible to put your website for sale on Specialized platforms.
Dotmarket
Dotmarket is a platform that helps you estimate the value of your site and allows you to sell your business more easily. The site offers a real support service to sell or buy a website.
If you are selling or you are looking to buy a site for the first time, this is the platform you need.
Jvmsi
Jvmsi is a French marketplace to sell and buy websites. If you want to sell your website or e-commerce, you can easily sell it on Jevendsmonsiteinternet.fr!
Dealing-Room
Dealing-Room (formerly sale2site.fr), is a market place that connects sellers and buyers. The site specializes in online business takeover.
Ecom-Store
Ecom-Store is another site that allows you to sell your website. You have the possibility of publishing an ad to sell your site and you will be contacted by possible buyer.
Flippa
Flippa is an international platform for selling its site, application or business. If you have a prosperous SaaS, you will necessarily find a buyer on Flippa.
Sell your website is close to click
If you intend to resell your website soon, start to bring together statistics to create your file, put your code in order and give a boost to traffic! This is the best way to obtain an advantageous benefit quickly … to start again towards new adventures!
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