You wonder how Monetize your Instagram account To make the past hours profitable on your great content? Our article reveals the strategies to generate income on this dynamic and particularly trendy social network!
What is Instagram monetization?
Instagram monetization involves transforming the content published on your profile into a source of income. Many companies seek to communicate on networks and Cost of advertising via Instagram encourages companies to call on micro-influencers.
With more than two billion active users, Instagram is a fertile field for influencer marketing. Brands are constantly looking to collaborate with influencers and popular accounts … but it is not the only source of remuneration possible! If you create unique content, with high added value, other possibilities open to you.
How many subscribers are you need to earn money on Instagram?
It is advisable to have at least 1,000 subscribers before trying to monetize your account, but remember that the quality of subscribers takes precedence over the quantity. Obviously, the larger your community, the more brands you will attract and generate income, as shown in this mailchimp graph, based on a hypeuditor study:
However, avoid buying followers! This will notice and harm your monetization strategies …
6 strategies to monetize your Instagram account
No need to be a business to earn money on Instagram. As an individual, there are different techniques to generate income with your profile.
1. Partnerships with brands
Influencers often collaborate with brands to promote products or services. These partnerships can take different forms, such as publications, stories or sponsored videos. Brands generally pay the influencer according to the volume of his community, commitment and content type to produce. Sometimes some companies also offer commissions generated on sales.
Our advice : Create a professional “media kit”, which includes detailed statistics on your audience, examples of successful campaigns and testimonies of previous brands. This will increase your credibility and attractiveness to companies.
2. Affiliation to monetize its Instagram audience
Influencers can register for affiliation programs where they promote products and receive a commission for each sale made, via a specific URL. This often involves sharing links or promo codes with their subscribers, via their organic or stories.
Our advice : Use analysis tools to identify products that have an impact on your audience and create personalized content around these must-have to increase conversions.
3. The creation of paid content for other brands or accounts
As an influential content creator, you can be committed to create publications for other Instagram accounts or brands. Especially if you have major skills in writing, photography or video editing.
Our advice : Take care of the whole of your posts: from legend to the quality of photography, including hashtags and respect for your graphic charter! Create less but of better quality, if you want to monetize your Instagram account with this strategy.
4. Sponsorship for exclusive paid content
Instagram has recently developed sponsorship feature allowing users to subscribe to accounts to access exclusive content. The counterpart? A monthly payment defined by the creator.
Initially tested with a small group of American creators, this option is now accessible in several countries, including France!
However, to activate this feature, you must have more than 10,000 subscribers, be major and have a professional account.
Subscribers, or sponsors, receive a purple badge distinguishing them in the comments and can participate in discussions of limited groups in number.
Our advice : Start with a basic subscription, at a reduced price, to capture your first sponsors. Then you can offer more exclusive content and increase the monthly rate.
5. Monetize the sale of your Instagram photos
If you are an ace of photography or visual content, Instagram can transform your images into remuneration. It is possible to sell your photos or grant licenses to brands and agencies.
With services like Spreadshirt, Vistaprint or Printful, you also have the possibility of transforming them into stylish posters, trendy phone shells, decorative cushions, totebag…
Our advice : Advertise the color on your profile! In your organic, say that your visuals are available for sale to attract possible buyers.
6. Badges in your direct
To monetize your Instagram account, count on badges! During a Live, spectators will be able to buy a badge of $ 0.99, $ 1,99 or $ 4.99 to support you.
During the direct, purchases are indicated by hearts next to the username. So you follow your earnings in real time. After Live, a summary is available in your professional dashboard.
To activate badges, the conditions are similar to sponsorship: having more than 10,000 followers, be over 18 years old and have a creative account (professional).
Our advice : Create content with high added value to earn money via badges. If you have sharp knowledge or unique know-how, organize training lives, courses or questions and answers that will encourage subscribers to pay you for your excellent advice. Finally, do not forget to thank those who buy badges to encourage them to start again.
Our tip to monetize your Instagram account
Monetizing your Instagram account is an excellent idea to make the past hours to create relevant content for your community. However, remember to respect the rules of the social network to avoid sanctions.
Any monetized content must be clearly identified as sponsored. Certain formats such as static videos or already sponsored content are prohibited for monetization. In addition, avoid misleading or inciting content to dangerous behavior.
To optimize your presence on Instagram and monetize your account successfully, remember to call on a Freelance Community Manager on Coder.com!