SEO, or natural referencing, is essential for Internet users to find your website. As TPE, SME or freelance, you must be properly referenced on Google and come out on key expressions that your customers will type.
Do not forget the Local SEOwhich can allow you to gain visibility around you. Depending on your activity, it may be more effective to seek to referencing locally (craftsman, food trades, etc.).
Once we have passed the usual SEO “basic” recommendations, let us ask ourselves the question of what it is possible to do outside of your own site. We are talking about SEO off-site or SEO off-page.
SEO off-site: accessible to all companies
The SEO off-site is to set up SEO techniques outside of its own site to improve the referencing of its pages. The disadvantage is that he often requires resources external to the company, such as the acquisition of backlinks.
It is often believed that the SEO off-site is reserved for large companies with substantial budgets. However, even a TPE can set up an effective strategy for obtaining quality backlinks.
Of course, the available resources influence possible actions. A larger budget makes it possible to use SEO experts and accelerate the process. However, with a methodical approach and regular efforts, it is quite possible to improve your links profile without major investments.
The main thing is to understand that netlinking is based above all on the relevance and quality of links. Accessible strategies, such as networking, partnerships or the creation of engaging content, allow any business to improve its SEO, regardless of its budget.
SEO off-site focused on backlinks for VSEs / SMEs
The SEO off-site is largely based on the creation of backlinks, these incoming links which strengthen the credibility and the authority of a website in the eyes of Google. For a VSE, obtaining quality links may seem complex, but there are accessible and effective strategies.
Local and sectoral partnerships are an excellent starting point. By collaborating with other companies, by joining specialized directories or by participating in events, you can naturally generate links to your site.
The creation of high added content is also a powerful lever. In -depth blog articles, case studies or attractive infographics can encourage other sites to quote your work and offer you organic backlinks.
Finally, do not underestimate the opportunities offered by the local press and the invited items. By publishing content on influential sites in your sector, you not only improve your visibility, but also your links, a key element for good SEO.
How to get quality budget off-site backlinks?
Acquiring backlinks without budget is quite possible by focusing on natural and effective strategies. Networking with local partners, participation in specialized forums or registration in sectoral directories make it possible to obtain external links without financial cost.
The creation of engaging content also plays a key role: infographics, case studies and well -documented blog articles can attract spontaneous links. Finally, interaction with influencers or the response to interviews on relevant sites are excellent means of improving your SEO off-site without investment.
Errors to avoid in your off-site backlinks strategy
If the backlinks are essential to the SEO off-site, badly using them can harm your SEO. First error to avoid: buy low -cost links on poor quality sites, which can cause Google penalties.
The lack of diversity in links of links and sources is also problematic. An overly homogeneous links may seem artificial in the eyes of search engines. Finally, neglecting nofollow links is an error: although these do not transmit directly from authority, they contribute to the credibility and diversification of the profile of Backlinks.
Measure the impact of your off-site backlinks on your SEO
A good Netlinking strategy does not stop at the acquisition of backlinks: it is essential to analyze their impact. Tools like Google Search Console, Ahrefs or Majestic make it possible to follow the evolution of the links profile and to identify those which bring the most value.
Several indicators must be monitored: the quantity and quality of links, their origin (authority sites, relevant to your sector) and their impact on your SEO classification. An effective backlink must generate qualified traffic and strengthen the authority of your site in a sustainable manner.
Delegate the SEO off-site
The generation of backlinks and the SEO off-site in general are the most complex elements to implement for non-specialists in SEO.
Delegating its SEO off-site strategy allows you to focus on the essentials: your business and the more traditional optimization of your site.
Find a freelance specialized in the SEO off-site on the freelance Codeur.com and subcontract the off-site optimization of your natural referencing.