How to effectively use video view campaign in Google Advertisement

Welcome to our weekly search engine land chain, In less than 3 minutes you have to know everything about Google advertisements. Every Wednesday, I am highlighting a separate Google advertising feature, and you need to know what you need to get to get the best results-all in a quick 3-minute reads.

Today, we are discussing the video visual campaign (VVC). I will break what they are, how they work, and when they have to use as part of your Google advertising strategy.

I will cover:

• What are video views in Google advertisements?
• What is a view in Google advertisements? How will your advertisements appear?
• Video visual campaign and remarketing
• Audience targeting and content targeting in video scenes
• How to make effective video advertising with youtube abcds
• When to use video visual campaigns

What are video views in Google advertisements?

For the video video campaign, or VVC short, one of the sub -factories you can choose when making a video campaign in Google advertisements.

What separates this subtype: bid for you Scene The target is instead of arriving using the CPV bid strategy.

What is a view in Google advertisements? How will your advertisements appear?

Here is that it becomes interesting: a “view” in Google advertisements is not the same on other platforms. Google advertisement is really counted as a really accepted action, and the definition depends on placement:

• Skipable in-stream advertisement: These are classic youtube ads where you can kill “skip aid” after 5 seconds. A view is counted if one sees at least 30 seconds, or the entire advertisement, whoever comes first.
• Shorts Advertisement: Given their small format, a scene is registered when someone sees 10 seconds, or the whole advertisement, which also comes first.
• In-feed advertisement: These are advertisements that appear as thumbnails. A view is counted when someone clicks to see your advertisement, or if they see it autoplay in thumbnail-shaped for at least 10 seconds.

Video visual campaign and remarketing

One of the most powerful features of video visual campaigns is his ability to produce highly busy audiences for remarcating.

When you run a video scene campaign, you are not just throwing your video in zero; You are creating a valuable audience of those who have shown real interest in your content.

Because VVCs only walk on skipable inventory, then you can re-recur those who have seen your video advertisements with more specific, conversion-centered campaigns. Conversely, non-skipable advertisements only generate impressions, not visuals, so you can't miss those who see your non-circable video advertisements

Audience targeting and content targeting in video scenes

Video visual expeditions offer all types of targeting options available in Google advertisement, meaning that there are many opportunities to reach your ideal customers. Those targeted options include:

• Material targeting:
  • Subject
  • Keyword
  • Placement
• Viewers' goal:
  • Audience Segment of Google
  • Your data segment (website remarking, app reminder, YouTube remarketing, Customer Match, Google Angel Audience)
  • Custom section, joint section, customized targeting and much more

How to make effective video advertising with youtube abcds

Success with video campaigns is not just about your targeting. You need to make effective creative crafts that will attach and motivate your audience.

Google's data-supported ABCD structure can help. You:

• attract: Hook to the audience from gate-go with compelling views and audio.
• Brand: Make sure that your brand is in front and the center and the center.
• Add: Make an emotional relationship with your audience through storytelling, humor or surprise.
• direct: Include a clear call to guide the audience what you want to do next.

When to use video visual campaigns

Video visual campaigns are best used when used as part of a large Google advertising strategy. Think of them as your top-off-funnel strategy-a way of laying a wide trap, generating brand awareness and building a remarketing audience.

Since you are paying per view, you can get significant access at low cost than other campaign types.

However, the conversion is not the primary goals here. You should measure the success of your video view campaigns by accessing, visual-wealth rate and per visible cost.