With 400 million active users per month in the world, including 11.4 million in France, Twitter (now called X) remains an essential social network for brands and businesses.
Whether you are in technology, retail, education or services, have an active presence on X maximizes your visibility, helps you manage your e-reputation and interact with your audience.
So how do you pierce on Twitter (x) in 2025? Quality profile, original and exclusive content, debates, conversations, influence marketing … Discover our tips to perform on the Microblogging site!
Drill on X (Twitter) thanks to an attractive profile
On Twitter, respect the same principle as for pierce on LinkedIn : Optimize your profile to attract and hold user attention. Make sure your organic is clear, engaging, reflects your identity and the content you share.
A high quality profile photo and a relevant header are essential to prove your professionalism and make your brand identifiable at a glance, as does 404 Editions. The publishing house respects its graphic charter and values its credo through organic and visuals: pop-culture.
Another good practice: remember to pin a tweet containing a call for action or a special offer at the top of your profile. This message captures the attention of visitors and can convert more followers into customers, especially if it refers to irresistible content, as HubSpot France does:
How to break through on Twitter (x) with high quality content?
On X, the publication of threads is often used to explore in -depth subjects. This format makes it possible to go beyond the character limit to give several cascade information. You can share your watch, give a list of advice, share a long story or offer a quiz that will arouse reactions.
This sequence of educational tweets, on relevant subjects, for your audience positions your business as an authority in your field and attracts followers interested in value content.
Google regularly uses threads to share its history, present its products or services …
To pierce on Twitter (X), bet on polls. This interactive content draws the attention of followers and increases interactions. It is also the opportunity to better know your audience, to know what it wants to read on your news feed and therefore to refine your marketing on the social network of Elon Musk.
For example, the Canva tool regularly posts surveys to obtain precious feedbacks from its community and thus offer even better targeted content:
Finally, a high quality tweet often has an attractive illustration: colorful photos, gifs or funny, infographic, video … These visuals make the difference among the myriad of messages that are displayed in user feed. Cdiscount often uses this technique to stand out:
You can also reuse the photos or videos you have optimized for pierce on InstagramFor example.
Drill on Twitter by generating conversations
Actively participate in conversations related to your sector of activity increases your visibility with a qualified audience. Get in relevant discussions, help your prospects solve their problems by providing your wise advice and debate with your peers on expert subjects.
In addition, respond to the tweets of your customers or potential leads. This makes it possible to arouse conversations, to boost engagement and to attract new subscribers.
Decathlon always answers his customers and advises them best according to their questions or needs:
Finally, reacting in real time to current events or trends can also Help you pierce on X (Twitter)especially if you use the hashtags relating to these fashion themes. For example, Ikea surfed on the Star Wars day (May 4) to promote an enclosure with a fun visual, which directly refers to the films.
How to break through on Twitter (x) with influence marketing?
Influence marketing is not only reserved for social networks such as Instagram, Snapchat or Tiktok. Collaborations with influencers can expose your brand to new audiences on X also.
Find famous accounts on the platform for a fruitful partnership: these users can speak directly about your products or services, in a message, or participate in a high value added thread with you. In both cases, you multiply your audience.
Also encourage your customers to use their influence to help you pierce on Twitter (x). Encourage them to tweet their experiences with your products/services and then set off again these testimonies with your followers.
In this example, the Thomson France account set out again customer and bloggers on its Twitter profile:
Use the right tools to pierce on X (Twitter)
Using appropriate tools optimizes your efficiency on X. Platforms like Zapier or IFTTT can automate the publication and monitoring of tweets in the event of a specific action. For example, you can automatically tweet your latest blog article, an article from a specific media containing a defined keyword, a welcome message to the new followers …
Other tools like Buffer, Swello or Hootsuite, help you maintain a constant presence by programming in advance, and during the peak hours of your audience, your messages.
Another way to pierce on X (Twitter) in 2025 : Choose the right hahstags. In other words, you must find those who have a good volume of research, but less competition. To achieve this, use tools like Ritetag, All Hashtag or Keyhole.
Complete them with applications like followerwonk or social bearing to analyze subscribers, content and hashtags used by your competitors to optimize your marketing on X.
Finally, use Twitter Analytics (the name has not yet changed to X Analytics, etc.) to monitor the performance of your posts and adjust your strategy to maximize engagement and recruit more subscribers.
Our last advice to pierce on Twitter (x) in 2025
To break into Twitter in 2025, integrate competitive monitoring tools To follow the performance of your competitors in real time and quickly adapt your strategies. Real -time analysis of trends in your sector will give you a decisive advantage, especially on this platform where tweets parade quickly and often take the color of the news …
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