Google announced the public beta of the display and video 360 API V4 last week, including significant updates for V3.
Major changes in v4,
- Compulsory adaptation objective area for new insertion orders
- Removal of campaign and combination resource targeting management
- Firstandthirdpartyaudiece naming firstpartyandpartneraudiece
Additional facilities in V3 and V4.
- Asset-based creative support
- Integral advertising science quality sink integration
- Extended geographical area targeting options
Why do we care? The beta release of display and video 360 API V4 and new V3 features gives advertisers increased capacity for programmatic advertising management.
between the lines. Compulsory adaptation objective requirement suggests that Google is emphasizing for more structured and purposeful campaign setup.
what to watch. Google warns that V4 With updated updates, you can undergo breakdown changes during beta period release notes,
Ground level. Advertisers need to update their client library to reach new features and consider following Google's migration guide when going to V4.
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About the author
Anu Edgbola has been paid the media editor of the search engine land Since 2024. She covers Payed discovery, payment social, retail media, videos and more.
In 2008, ANU's career begins
Digital marketing campaigns (mostly but not particularly payment discovery) by creating strategies, maximizing ROI, automation of repetitive procedures and bringing efficiency from every part of marketing departments through motivational leadership on both agency, client and marketing tech .
Outside the editing search engine land article he is the founder of the PPC networking event – PPC Live and Host Weekly podcast ppcchat roundup.
He is also an international speaker, with some stages, he presented on SMX (US), SMX (Munich), Friends of Search (Amsterdam), Brightonsono, The Marketing Meetup, Heroconf (PPC Hero), Searchlov, Bidibalworld, Ceslondon Has done , PPC Chat Live, Adwarg Experience (Bologna) and more.