Google Ads introduced a new form tracking in the tag manager that enables the codless event construction for the lead form submission.

Advertisers can now set conversion tracking through a user friendly interface, eliminating complex manual coding.

key features:

  • Codless event detection.
  • Flexible Form Submission Tracking.
  • Multiple URL matching options.

Why do we care? This update reduces the technical complexity of dramatically conversion tracking. By offering a wizard-style interface with codless event detection, the Google advertisement ends the manual coding hours, making the form tracking faster and more accessible that is more accessible to the abolition with limited technical skills.

first seen. This update was first seen by advertising professional Dennis Quad when he posted a new update X (East Twitter),

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Ground level. This update advertiser streamlines the workflows, which reduces technical obstacles in trekking.


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About the author

Anu EdegbolaAnu Edegbola

Anu Edgbola has been paid the media editor of the search engine land Since 2024. She covers Payed discovery, payment social, retail media, videos and more.

In 2008, ANU's career began

Digital marketing campaigns (mostly but not particularly payment discovery) by creating strategies, maximizing ROI, automation of repetitive procedures and bringing efficiency from every part of marketing departments through motivational leadership on both agency, client and marketing tech .

Outside the editing search engine land article he is the founder of the PPC networking event – PPC Live and Host Weekly podcast ppcchat roundup.

He is also an international speaker, with some stages, he presented on SMX (US), SMX (Munich), Friends of Search (Amsterdam), Brightonsono, The Marketing Meetup, Heroconf (PPC Hero), Searchlov, Bidibalworld, Ceslondon Has done , PPC Chat Live, Adwarg Experience (Bologna) and more.



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