After X Blue (ex-Twitter Blue), Mark Zuckerberg unveils Meta Verified for companies! So far reserved for personal profiles, the famous blue badge will become accessible to professional accounts. This mark, available on Instagram and Facebook, indicates that the account is authentic and recognized, while opening access to new features.
Do you need support on your social networks? Call on a Freelance Community Manager on Coder.com.
What is META verified badge? Why and how to get it? All the answers are in this article!
What is the Meta Verified badge?
In A press release published on his blogTuesday, September 19, Meta informs Facebook and Instagram users that companies will soon be able to join the paid option Meta Verified for business. This will allow them to get a validation badge and access various advanced tools on the two social networks of the group and the Instantaneous messaging application WhatsApp.
Initially presented in February and set up gradually during the summer, Meta Verified was first reserved for individual profiles wishing to mark their footprint on Facebook and Instagram.
Based on the paid model of X (formerly Twitter), which has concocted a similar offer, Meta Verified offers not only a badge confirming the legitimacy of the account, but also various privileges such as reinforced security, a privileged contact with the support Customer and unique stickers for real and stories.
The whole is offered in the form of a subscription, priced at 16.99 euros for a Facebook or Instagram account and 28.99 euros for both.
Why join Meta Verified?
Adhering to Meta Verified, whether as an independent or company content creator, has several advantages for Facebook and Instagram users:
Increased authenticity
By having a verified badge, the pages are perceived as more authentic and trustworthy by other users. Faced with false accounts that usurp the identity of influencers, brands or businesses, with a fraudulent objective, this blue check reassures subscribers and encourages them to subscribe.
Reinforced security
This badge provides enhanced security and proactive monitoring of the verified accounts, thus guaranteeing better protection against hacking or identity theft attempts. Indeed, the accounts verified benefit from active follow -up to identify fraudsters who aim for individuals and companies taking advantage of audience and Instagram audience growth.
Even if Meta does not detail the mechanism of this protection, it is likely that the Mark Zuckerberg firm will call on its impressive resources in artificial intelligence.
Visibility and credibility
For people who use their Facebook and Instagram communities to exercise online activity, brands or businesses, having a Meta verified badge increases the visibility of their publications and strengthens their credibility in the eyes of their audience and partner brands.
Exclusive features
In addition to verification, subscribers benefit from other exclusive features that enrich their experience on the two platforms including unique stickers for real and stories, the possibility of adding links in Instagram stories (without waiting for 10,000 followers) , or to broadcast live videos with better quality.
Thanks to all the advantages cited beforehand, Meta's verified badge facilitates interaction with the community and promotes commitment, as well as the loyalty of subscribers.
The criteria for obtaining the Meta verified badge
To be able to claim the checked badge on Facebook and Instagram, you must respect certain criteria defined by Meta. Thus, your account must be:
- Authentic : that is to say that he must represent a real and active person, a legal entity or a registered trademark.
- Popular : To claim the Meta verified badge, the account must benefit from a certain notoriety or influence in its field of activity.
- Unique : There should not be other similar or duplicated accounts, the editorial line must also be unique.
- Complete : The profile must have an avatar, a biography and at least a publication.
- Audience : Private profiles cannot get Meta Verified badge.
Is Meta Verified available in France?
For the moment, Meta Verified is accessible in the United States, Canada, United Kingdom, Australia, New Zealand, India, Brazil … and in France, for recently! However, if you do not yet have the Meta Verified option on your accounts, it is possible to join The waiting list To speed up the process.
The steps to obtain the Meta Verified badge
If you plan to fulfill the criteria to access Meta Verified, you can submit your verified badge request via 2 methods: on the application or the web interface.
Register in Meta Verified via the Facebook or Instagram application
- Launch the Instagram or Facebook application and navigate to your settings.
- Select Espace Accounts, then click Meta Verified.
- If Meta Verified is accessible for your account, you will see “Meta Verified available”. Choose the page for which you want badge, browse the advantages offered and click Continue.
- Configure or validate your payment method then select “Pay to obtain advantages”.
- Finalize validation by uploading a photo of an identity document (identity card or passport). The latter must coincide with the name and photo present on your Instagram or Facebook account.
Register in Meta Verified via Facebook Desktop
On the page or Facebook profile to check, click on the 3 points and select “subscribe to Meta Verified”. Follow the process to register and adjust the subscription.
If your request is accepted, you will receive a notification informing you that your verified badge has been activated. If your request is refused, you can try your luck after 30 days respecting the criteria set out above.
Do you have to be on the waiting list to access Meta Verified?
When it was launched, you had to register and be on the waiting list to be able to obtain the Meta Verified badge. But this is no longer the case and you can now register directly to be Meta Verified.
There is therefore no longer a waiting list and registration in the META Verified program is accessible to everyone in France, whatever the meta platform you use (Facebook, Instagram, etc.).
Our tip for obtaining a checked badge on meta
Registering at Meta Verified does not necessarily guarantee increased scope and visibility! To benefit from all the advantages of this badge, your content must continue to respect the rules of Facebook and Instagram. It remains useful to understand and adapt to the operation of algorithms in these two social networks to optimize your scope.
Also remember to call on a Social Media Manager on Coden.com To improve your strategy on social networks and increase your notoriety!