Did you know that the LinkedIn Premium profiles attract an average of six times more views than the others? Whether your goal is to boost your notoriety, solidify your expert status, generate leads or find the ideal candidate, there is a LinkedIn Premium subscription for you!
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Discover the different options available, explore the advantages of each formula and follow our advice to select the subscription that suits your professional ambitions.
Why subscribe to LinkedIn Premium?
Is the LinkedIn Premium subscription a wise investment? It depends on your use of the network. If the free version is a good start to forge links, recruit or look for a job, the premium options offer advanced resources to energize your profile and connect with a larger and qualified network:
Being able to send inMails
Linkedin inmail allows you to send direct messages to other social network users, even if they are not part of your contacts.
If you have a basic account (free), you can only send LinkedIn messages to members who are part of your relationships. However, with Premium, you access a monthly inmal quota, variable depending on the type of subscription.
Good to know: members having activated the open profile option can receive your inmils, even without subscription. Send a message on LinkedIn without premium It is therefore possible, with recruiters, industry leaders or prospects who open their doors to new connections.
Have the Open Profile functionality
The open profile feature allows premium subscribers to make their profile visible and accessible to all LinkedIn members, even those who are not part of their network.
This means that everyone can consult your full profile, send you messages for free and see if you are online. It is a way to increase your visibility and your responsiveness on the social network, especially if your goal is to connect with a maximum of professionals!
Know the people who consulted your profile during the last 365 days
Accessing this information is invaluable to understand who is interested in your profile.
If a person frequently consults your profile, this can be an opportunity to approach it via an inmail or an invitation to connect, thus transforming passive curiosity into an active professional opportunity.
Access Linkedin Learning courses for free
With access to LinkedIn Learning, premium subscribers can train and improve in various professional fields. This library of 21,000 courses covers subjects from personal development to marketing, including computers, languages, management, graphics or analytics.
The courses are suitable for all levels and can be followed on computer or mobile. They allow you to acquire skills sought by employers and to enhance your profile with certification badges.
Benefit from advanced research and filters
Premium subscriptions offer significantly higher research and filtering features, allowing precise targeting of candidates or prospects.
These advanced research tools save time and focus your efforts on the most relevant and qualified profiles, improving the efficiency of your procedures.
Presentation of different LinkedIn Premium subscriptions
Linkedin Premium offers a series of packages adapted to various professional objectives, ranging from job search to the expansion of the business network, including sale, prospecting and recruitment. Choosing your subscription will depend on your ambitions …
Linkedin Premium Career
According to LinkedIn, people with a Career subscription are recruited about 2.6 times faster!
This formula is ideal for those who target a career advance or a new job in line with their values. With up to 5 inmils per month, subscribers can directly contact potential recruiters, standing out in the CVS sea received by companies.
In addition, they obtain insights on other applicants, thus refining their candidacy strategy.
Another key advantage is the visibility of visitors to their profile, often potential recruiters, opening the door to new contact opportunities.
Access to LinkedIn Learning also offers a chance to update your skills, discover new talents and even explore new professional orientations.
Its price: Linkedin Premium Career is offered at € 29.99 per month.
Linkedin Premium Business
The LinkedIn Premium Business package is aimed at professionals and businesses seeking to quickly extend their network. Moreover, the platform says that the profiles of business members generate 4 times more views than the others.
This formula allows:
- Consult detailed information on companies, job offers and competing candidates.
- Receive personalized job offers.
- Know who consulted your profile during the last 365 days.
- Have unlimited navigation on the profiles.
- Check the open profile option.
In addition, with LinkedIn Premium Business, users can send up to 15 inmils per month.
This subscription is particularly useful for managing your e-reputation and looking for partners for your future projects.
Its price: the price of LinkedIn Premium Business is € 99.99 per month.
Linkedin Sales Navigator Core
The Premium LinkedIn Sales Navigator subscription is aimed at salespeople and business managers mastering social selling.
Recall that this technique uses social networks to identify prospects, build bonds of trust and achieve business objectives by direct interaction with potential customers.
This package offers you a personalized dashboard, designed to structure and optimize your prospecting. Its key features include:
- Advanced research to identify tailor -made prospects and accounts.
- The capacity to record up to 10,000 qualified prospects.
- Synchronization with advanced CRM such as Salesforce and Microsoft Dynamics 365 Sales.
- The integration of commercial tools like Outlook or Snap.
- Targeting suggestions and real -time alerts on the career developments of your prospects.
- Reporting tools to measure the effectiveness of your campaigns.
With the possibility of sending up to 50 inmils per day, it is not surprising that premium subscribers are in contact with 3.8 times more decision -makers.
And of course, this subscription also includes the classic features of other LinkedIn Premium formulas, such as open profile, access to Linkedin Learning and the history of visitors to your profile.
Its price: Linkedin Sales Navigator Core is available at € 99.99 per month.
Linkedin Recruit Lite
Designed for recruitment professionals, the Recruiter Lite package offers specific tools to simplify and optimize the acquisition of talents:
- 20 advanced search filters to find the best profiles.
- The possibility of publishing a free job offer every month.
- Models of ready -to -use messages for fluid and professional contact with candidates.
- Intelligent suggestions to identify the candidates most suited to your needs.
- Detailed insights and statistics on your job offers to assess and adjust your recruitment strategies.
With 30 inmils per month, the subscription allows you to extend your scope far beyond your immediate network, to find the rare pearl!
Its price: the LinkedIn Recruit Lite subscription is offered at € 170 per month.
How to choose the LinkedIn Premium subscription suitable for your goals?
To choose your LinkedIn Premium subscription, here are some practical tips:
- Evaluate your goals: are you looking for a job, do you want to extend your professional network, do you need to develop commercial leads, or are you involved in recruitment? Each subscription meets these specific needs.
- Think about the evolution of your career: choose a subscription that meets your current needs, but which can also adapt to the evolution of your career or your business.
- Use the free trial period : LinkedIn offers a free trial period for its premium subscriptions. Take advantage of it to test the features and check that the offer chosen meets your expectations.
- Think of the use of use: if Linkedin is one of your main communication channels for networking, prospecting or recruitment, a premium subscription could be a profitable investment.
- Analyze the usefulness of additional features: each formula offers a certain volume of monthly inmoils, as well as specific advanced research filters. Check that these options offer a precious interest in your needs.
Our latest advice to use LinkedIn Premium well
Whether for career development, network expansion, commercial prospecting or recruitment, choosing the right premium subscription is essential to achieve your objectives.
For optimal use, focus on key subscription features and use them to maximize your professional impact.
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