A product presentation video is a tool Great for your marketing strategy. And if you are not yet using this format for your brand, it's probably the time to get started!
The use of a product video will certainly raise much more commitment that any other content type. As we know, at the time of frantic Scroll, a video is one of the best ways to capture the attention of your audience.
Without targeting Hollywood production, here is how to transmit an authentic message by creating a marketing video without spending a penny to promote your company created without contribution.
Plan your product video
If you are carefully planning your video, you will not need to make changes thereafter. Put an effective concept in place by asking you what message you want to transmit to your audience. You can think about it as follows:
- Presentation of the product.
- What problem can it solve?
- How it works.
- Why is this product great?
With these elements, you can prepare your moodboard And make your creativity speak. Then go to the development of the storyboard. Think of at least three unique concepts, three different stories to highlight your product.
Do not hesitate to integrate people, your video will only be more accessible and authentic. Value short formats, in line with the attention time of your audience.
Then choose the concept that suits you from the three established and favor the most feasible.
Read also: 5 reasons to use the lively video to promote your products
The script of a video produced without budget
Once your concept is established, you are able to take your pen and write the video script. This should not do more than 200 words, do not hesitate to shorten and delete unnecessary sentences. The idea here is to make a summary of the story and the message you want to transmit.
Remember to integrate a call for action at the end to encourage your audience to go further.
You can then assemble the concept and the script. Besides each line of your script, note what is going on in the video. At this point, you must have a clear idea of its progress.
It is time to collect the equipment necessary for filming.
Equipment to make a budget video
Here is the list of everything you need to turn and Mount your product video ::
- A video recording device.
- An audio recording device.
- Light.
- actors and possibly assistants.
- Accessories.
- publishing software.
As a video recording device, a smartphone can be quite sufficient. For superior professional quality, you can equip yourself with a camera.
Read also: 6 tips for making quality videos with a smartphone
The staging of your product video
Before you start filming, make sure you have all the elements in place.
Having a precise idea of how the sequence will take place is essential to avoid coming back.
- What scene will you film first?
- What are the associated dialogues?
Do not hesitate to note everything near.
Favor a clean filming location, with a united background to center the attention of the audience on the actors or the product.
Please note: take into account external factors as any noise pollution. The brightness can also be variable, be sure not to be embarrassed by shadows during filming.
Read also: 6 tips for creating irresistible videos
Filming your video produced without budget
If everything is perfectly planned, the shooting can start. Here are 4 things to take into account while you are taking action:
- The framing : You can easily reframe your post-production images.
- Make several catches Even if the first seems successful to you.
- The voiceover is recorded separately Then integrated into the video.
- Leave a place to improvisationit can reserve nice surprises.
Is your video shooting over? You can go to the last phase: the assembly.
The postproduction of your product video
The postproduction includes video editing, sound, postsynchronization and many other things according to your realization objectives.
This is the most intimidating part for many, but there are many free and easy -to -use tools and resources. Here is a list of useful software for mounting your product video:
- Video software: Use First Pro if you are lucky to have access to the Adobe suite. There are also free tools like Shotcut, Window Movie Maker, Imovie or Open Shot: Find 10 free video editing tools in this article.
- Audio software: Audacity.
- For the background audioyou have access to free libraries like Freesound, or Right -free and free music sites.
- Subtitles: It is highly recommended to add it to your product video. They are very simple to integrate by creating a text file.
Translate your subtitles in several languages is essential if you sell internationally! Discover the TRADUCE.COM tips to translate your subtitles correctly.
You now know how to create a budget -free product video to arouse commitment ! Thereafter, you can present it in your blog articles, on your social networks and during your product launches.
It is even possible to segment the product video and Create GIFs To be used on certain channels.
You are ready to conquer Hollywood, or at least your future customers.
Do you want to use a professional's services to make your video? Post your project on Coder.com And receive the quotes from many freelancers for free.