Starting on Saturday, March 1, 2025, some marketers have observed their advertisements are not running and not getting impressions or clicks. The ads are merely not being served or supplied. In fact, there are lots of complaints concerning this in the Google Advertisements Online Forum
Google has actually not yet commented on the issue.
What we know. Starting March 1, some marketers are saying that some of their campaigns are not offering ads. Some are saying they have received zero perceptions or clicks on their ads. The crazy thing, this has been currently going on for nearly two days and Google has not responded regarding the issue, a minimum of not yet, considering that it is the weekend break.
We do not know exactly how extensive the issue however as I covered at the Online Search Engine Roundtable , there are lots of grievances concerning this problem.
Instance. Right here is a graph I shared from the online forums revealing the drop in impressions and clicks:
The cause? It is uncertain what the cause is yet Navah Hopkins posted on LinkedIn her theory, she wrote:
Resembles eCPC got disapproved– my other theory is that it’s linked to Google Business Profile (brand names linking their GBP for neighborhood ads). Any person with a GBP attached to their Google Advertisements NOT experiencing the interruption?
I suspect it might be related to the boosted CPC for Browse and Display Advertisements deprecating in March, yet it is vague.
Why we care. If you are managing a Google Advertisements account, you may intend to examine if the ads ran over the weekend break. If not, you might wish to connect to your ad representative at Google to find out what is wrong.
We still do not recognize what is taking place and if this is some kind of pest or plan change.