Google announced the launch of version 19 of its Google Ads API, introducing numerous new attributes and renovations for designers.

What &# 8217; s brand-new. Google released the highlights of what is brand-new and those include:

  • Included support immediately creating improved video possessions for Efficiency Max projects.
  • Gotten rid of all feed-related entities from the Google Ads API like Feed , FeedMapping , FeedService , AdGroupFeed , feed_placeholder_view Customers should currently use properties to achieve the very same objective.
  • Need Gen advertisements currently sustain 9: 16 portrait image assets. Usage DemandGenMultiAssetAdInfo.tall _ portrait_marketing_images to include these assets in your ads.
  • Included extra techniques to DataLinkService for upgrading and removing formerly produced DataLink for YouTube.
  • ValueRuleItineraryAdvanceBookingWindow now sustains targeting for travel searches that take place today.
  • Eliminated assistance for VIDEO_OUTSTREAM
  • (For allowlisted accounts just) Updates to brand name guidelines
    • Brand standards can now be allowed for Performance Max campaigns throughout project development. We also included a brand-new CampaignService.EnablePMaxBrandGuidelines which allows you to make it possible for brand name standards for existing Performance Max campaigns.
    • You can establish the brand standards’ details such as typeface family members and shades utilizing Campaign.brand _ guidelines
  • (For allowlisted accounts just) Included support for message assets through Asset.business _ message_asset

You can see the complete checklist of launch notes over here

Why we care. These API updates improve devices for maximizing projects and analyzing performance throughout different campaign kinds. For those of you who make use of the Google Ads API for your own internal software program, you should experience the modifications to see exactly how these updates can benefit your internal software program. For those that make use of third-party tools, those devices may be able to add new and enhanced functions based upon the new API functionality.