UK news site The Sun ended 2024 by losing half of its audience, which was due to the latest income report of the original company News Corp, due to the part of “algorithm change on some platforms”,
On earning calls, Lavanya Chandrashekhar, Chief Financial Officer of News Corp, was more distinguished, blaming the “head of the industry on the search algorithm”. Yes, this means that Google Search Algorithm updates.
Drop. Glenn Gab, SEO Advisor in G-Squird Interactive, shared a screenshot showing a large-scale visibility drop On X,
Why do we care? Not all websites are losing Google Traffic, but many useful materials and core updates (and others) have and are in the last few years. Another news corp publisher, The New York Post, also lost 27% of his traffic during the same time. Although the traffic collapse of the Hubspot was very much discussed, the Hubspot is not the only site of traffic loss.
What is the sun saying A spokesman of a sun told Press gazette They are less worried about traffic matrix:
- “After an extended period of significant growth, we have been affected by the volatility of the referrer platform, especially in the US, like everyone.
- “But … we are focused on increasing deep engagement with our readers and are less concerned about pure rich metrics such as global UVS.”
So what is the metric about the heritage media brand “more than now now”? YouTube watch time.
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About the author
Danny Goodwin search engine is the editorial director of Land and Search Marketing Expo – SMX. He joined the search engine land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages the SME (subject matter expert) program of the search engine land. He also helps in programming US SMX events.
Goodwin has been editing and writing the latest developments and trends in search and digital marketing since 2007. He was the first search engine journal Executive Editor (from 2017 to 2022), Momentology Managing Editor (from 2014-2016) and Editor of Khoj. Engine Watch (from 2007 to 2014). He has spoken in several major search conferences and virtual programs, and has been sour for his expertise by a wide range of publications and podcasts.