Gemini AI of Google can eventually become an advertising platform, indicating CEO Sundar Pichai on the “native advertising concepts” during the company's earnings call.
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- Gemini currently offers a free level and payment membership option
- Pichai indicates possible future advertising integration
- The company has planned $ 75 billion in capital expenditure this year to pursue AI capabilities.
What are they saying “We always want to lead with user experience and we have great ideas for native advertising concepts,” Pichai told investors.
Why do we care? Gemini represents a large -scale potential new advertising platform with sophisticated targeting capabilities. Indications of Google's $ 75 billion AI investment and “native advertising concepts” indicate a strategic opportunity for an early position in an emerging advertising ecosystem with billions of potential users.
between the lines. While the advertisements will not appear in Gemini this year, Google's advertising business model suggests that mudification is likely to be unavoidable. The company has already introduced advertisements in AI interviews, indicating a possible roadmap for Mithun.
Ground level. Google is running carefully, Priority to user experience while quietly searching for advertising opportunities in your AI Prasad.
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About the author
Anu Edgbola has been paid the media editor of the search engine land Since 2024. She covers Payed discovery, payment social, retail media, videos and more.
In 2008, ANU's career began
Digital marketing campaigns (mostly but not particularly payment discovery) by creating strategies, maximizing ROI, automation of repetitive procedures and bringing efficiency from every part of marketing departments through motivational leadership on both agency, client and marketing tech .
Outside the editing search engine land article he is the founder of the PPC networking event – PPC Live and Host Weekly podcast ppcchat roundup.
He is also an international speaker, with some stages, he presented on SMX (US), SMX (Munich), Friends of Search (Amsterdam), Brightonsono, The Marketing Meetup, Heroconf (PPC Hero), Searchlov, Bidibalworld, Ceslondon Has done , PPC Chat Live, Adwarg Experience (Bologna) and more.