General Z consumers use Instagram and Tikok more often to search products than Google. This is according to a new survey of a manufacturer management platform grin.
By numbers. Asked that they search for new products most often, 18–27-year-old consumers said:
- Instagram: 30.4%
- Tiktok: 23.2%
- Google: 18.8%
- YouTube: 14.5%
However, Google is never going away soon. Millennials (42.45), General X (41.1%), and boomers (55.9%) and still rely on the first Google search.
Why do we care? Small consumers make different discoveries. He has adopted social discovery more widely than classic discovery than other generations. Social platforms have become the center of information search. The SEO remains a valuable channel – but it is also a part of a broad, integrated strategy that is about reaching and affecting consumers, wherever they are in buyer travel.
About data. The conclusions are based on a survey of over 1,000 American consumers, age 18 to 65+.
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About the author
Danny Goodwin search engine is the editorial director of Land and Search Marketing Expo – SMX. He joined the search engine land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages the SME (subject matter expert) program of the search engine land. He also helps in programming US SMX events.
Goodwin has been editing and writing the latest development and trends in search and digital marketing since 2007. He was the first search engine journal Executive Editor (from 2017 to 2022), Momentology Managing Editor (from 2014-2016) and Editor of Khoj. Engine Watch (from 2007 to 2014). He has spoken in several major search conferences and virtual events, and has been sour for his expertise by a wide range of publications and podcasts.