5 LinkedIn Advertising Mistakes that can harm your campaigns

Many believe that LinkedIn Advertisement is an easy-to-use platform: just set your budget, select your audience, and allow Leeds to roll.

But in fact, small mistakes can faster, very little to show your outfit with a cost of thousands.

This article breaks five of the most common LinkedIn advertisements mistakes – from targeting the missiles to unseen settings – and how to fix them.

1. Using age as a targeting criteria

You probably don't remember this, but when you created your linked -up profile, you were never asked for your age or birth year.

This means that LinkedIn has no direct way to know how old you are (who, honestly, I have no objection).

Instead, it makes an educated estimate based on factors such as your graduate year.

But we all know that educational paths vary – especially for those who study abroad or come from countries with different high school periods.

Use years of experience as an alternative.

How long someone has been in his role is a better indicator of their decision -making power within a company and helps you determine the correct depth for your message.

2. Enabled

You mainly use LinkedIn for your unmatched targeting capabilities, so why allow the platform to expand your audience to anyone who meets one of your targeting criteria?

Instead, try Future audience,

I have seen low CPCs while maintaining high ICP fit (more than 90%) – exactly the same kind of expansion you want to prevent.

LinkedIn uses viewers of high-value:

• Lead gene form.
• Contact or company list.
• Conversion (eg, Insight Tag, CAPI, website activities).
• Retiring.

Essentially, it takes advantage of high quality data to give high quality results.

Deep digging: 7 LinkedIn Advertising Settings and Strategy that you did not know you need

3. Turn on LinkedIn Audience Network without adaptation

Taking advantage of its targeted capabilities, it seems like a brain without running an advertisement outside LinkedIn.

Problem?

Many advertisers fail to add one block list Or select only a few brand-safe websites on which their advertisements should appear.

If you have a team running advertising on the Google display network or programtic team, you probably have a list of negative placements to help you start.

Nobody wants their advertisements to appear next to their brands or values ​​struggling with values.

I am not a very big fan of LinkedIn Audience Network (LAN). I have seen better results on other platforms.

The appeal is that enabling it is as simple as a box check, but you need to follow your advertisement to appear at the right locations.

Did you know that in some ExampleLinkedIn estimates whether a signal belongs to a member that fit your targeted criteria-like when a user does not log in or is browsing a third-party site or mobile app?

This means that you can target someone completely separately for your ABM flow.

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4. Failed to establish website activities

Many teams have limited growth resources, but linkedIn makes it easy to track website activities with linkedIn insight tag.

This is the only thing that you will need to ask your developer, and it is quite simple to install.

Once tagged, the website will automatically populate the activities for linkedIn tracking, such as button click and page visit.

Unlike other platforms, you do not need to install additional codes or pixels.

You just need to log in to the campaign manager, click data In the left panel, then choose Website activities,

These websites allow you to create:

• Conversion: This major form is very good for Phil and is also to track micro-conversion, such as click on the “Contact us” button that does not lead to the form submission.
• Remarketing: Using website activities, you can create a top-to-boatum funnel trip. For example, remorse to those who have clicked on your product or pricing pages or excluded those who went to “login,” “customer portal,” or “tech support” pages.

If you are not already, see the website action section. It provides great strength with minimal effort.

5. Relying on an advertising format

If your advertising budget is tight, then investing in video, carousola or other high-production formats may not be an option.

However, making documents with linkedIn and idea leaders advertise make those excuses less valid.

A document advertisement is essentially a Hindola advertisement for non-market. The two most common mistakes with this format are:

• Using any random PDF from their website: Most PDF desktops are designed for viewing or printing, but since most of the linkedin users browse on the mobile, they will have to lead and zoom for a poor experience.
• Get the content very quickly: This requires testing. Getting the content on the second page – where you are just showing the index – will not work. To display the value of your brand, you need to reveal more advances.

On the other hand, thought leaders advertisement allow anyone – employee, customer, or seller – to discuss or record an attractive topic to write or record.

These advertisements feel more individual and can draw attention in this way that does not look like an advertisement. A clear call to action is important for success here.

Take the maximum advantage of your linked advertisement by addressing these mistakes

By avoiding the mistakes of these general linked advertisements, you can optimize your campaigns, improve targeted accuracy, and achieve better results without overspeeding.

LinkedIn provides powerful equipment, but only when you take time to understand how they work and apply them strategically.

Therefore, next time you set up a campaign, review these tips to ensure that your account reaches your entire capacity.

After all, the devil is in the description. On LinkedIn, those details can create all differences.