Using the right KPIs of mobile application lets you know how your app is perceived and used by Internet users.
Whether to improve the user experience or to generate more income, using the right KPIs to monitor your mobile application is essential.
Here are the 11 kpi to follow to improve your mobile application.
1. Number of downloads
The first KPI of mobile application to look at is of course its download number. The number of times an application is downloaded to a device is the most obvious way to follow its popularity with users. This indicator is the base on which most of the others are based.
Read also: Mobile application: 4 tips to double the number of downloads
If you have not yet created your mobile application, discover the Price for creating a mobile application Thanks to our free online simulator.
2. Number of uninstallations
The KPI of mobile app reversing the number of downloads is the number of uninstallations. Someone can decide to uninstall your application for a number of reasons, and they will not always leave comments or will not give reason.
However, If the uninstalls correspond to a update or changes in your applicationyou have to take into account what happened and reason, especially if the uninstalls have been made by a fairly stable user base. Sometimes the introduction of a minor or major bug can push users to uninstall an application.
Read also: Mobile application: 4 reasons that push your users to install another application
3. Loading time
Mobile phone users do not like to wait. They can wait a few seconds at the launch of an application, but it is likely that they abandon or uninstall an too slow application.
The third key performance indicator for your mobile application is therefore the loading time in your app.
4. Crashs of the mobile application
Of course, if a user downloads and installs an application and it plants frequently, it is only a question of hours (days for the most patient) to uninstall it. Keeping an eye on the number of crashes improves the performance of your application and therefore the overall user experience and the retention rate.
5. Updates
Do you offer an option to upgrade your application to a premium version? Watch not only The number of upgradesbut also how long A user who installed the application waited before upgrading it.
Is the “Premium” version better rated than the basic version, or are they similar?
What is the percentage of paid – free users?
6.
A session is the time during which a user performs actions in your application. The duration of a session can teach you a lot about the interest of your application.
7. Average number of screens per visit
This measurement demonstrates two things: the quality of the design of the user experience and the capacity of your application to involve users.
If the average number of screens per visit is high, it means that your application has a user -friendly and intuitive design that encourages transitions between screens.
Read also: Mobile application design: 10 errors made too often
8. Daily and monthly active users
Active users are those who often launch your application and carry out actions. This number should increase each month. If you find that it is lagging behind, you should take measures. THE push notifications are good ways to increase this number, for example.
Read also: Mobile marketing: 7 tips for keeping users of your application
Read too :: SEO: 10 kpi to follow to improve your strategy
9. Uninstall rate
Not to be confused with the number of uninstallations, you will monitor the speed at which active users uninstall your application.
Of course, you want a low unsubscription rate, and a high rate is potentially revealing problems, which can be determined by checking when and where the application plants or at which stage users are disconnected or uninstall.
The unsubscription rate may be due to a lack of updates, a lack of content or the absence of new levels for example, if your application is a game.
10. Average income per user
How much users do they spend on average in your application? This metric answers the question and also shows you to what extent you can make additional sales and to what extent your audience is solvent.
Read also: E-commerce: optimize your mobile application to boost your sales
11. Conversion rate
The conversion rate is one of the most important measures. Although you can have thousands, this is the conversion rate that really counts if you want to earn money with “in-app” purchases or premium subscriptions.
Read also: 8 Tips to increase your sales on your mobile application
Find your own mobile application kpi to follow
A complete analysis tool will provide demographic data, incident reports, thermal cards and session records that will allow you to see exactly how people use your application.
If measuring and analyzing the performance of your mobile application is very important, each application has different goals: it is therefore possible that all the kpis listed here are not relevant to you, or even that you watch others .
The main thing is to find what are the right kpi to watch for your business.
However, they should reflect the proper functioning of the application from a technical point of view, the degree of commitment of these users and the money they report.
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