10 Latest TikTok Trends and Predictions for 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No “POV” videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back.

Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement.

Yes, we know what it takes to go viral on TikTok, now more than ever. We know all about algorithm changes and what TikTok loves. We’re talking fresh algorithm secrets, content that sticks, and all the spicy trends shaping up. So, let’s jot it down for you.

Today, you will get the 10 biggest TikTok trends and predictions for 2025 with actionable strategies to keep you at the top on this dynamic platform.

Let’s begin!

1. Stay Updated on Current TikTok Trends

TikTok is a fast-paced platform where trends can emerge and fade within hours. Being on point with your content strategy is crucial, not too early, not too late, just at the right time when it’s trending.

To do this, you need to make sure you check what is trending on TikTok daily. Staying updated daily ensures that you capitalize on these fleeting moments to enhance visibility and engagement.

Why?

TikTok is the trend centric platform. If you want to go viral on this platform, you have to share content that is talked about most.

Engaging with the latest TikTok trends increases the likelihood of your content appearing on the user’s For You Page (FYP), as the TikTok algorithm favors timely and relevant content.

How?

Post Only When It’s Trending:

To know what is trending on TikTok, open the TikTok app or TikTok.com and go to the “Explore” page. This page shows exactly what is trending today.

Select your niche, explore generic viral TikToks, and pick a trending topic. Then, take that trending topic, research what type of content is going viral, and make similar content in your niche.

This trend can be about anything: a trending sound, a dance, or a hashtag.

It’s essential to check before creating content because the topic you picked might be trending but may not have the reach you expected.

Utilize TikTok’s Creative Center and Trending Sounds:

Regularly visit TikTok’s Creative Center to monitor viral sounds, hashtags, and challenges.

The Creative Center provides real-time data on what’s gaining traction, allowing you to tailor your content strategy accordingly. It gives you a peek into that content’s analytics and demographic relevance.

Incorporate these elements so your content aligns with current user interests.

Monitor Hashtags, Viral Challenges, and Emerging Memes:

Keep an eye on popular hashtags and participate in viral challenges. Engaging with emerging memes can also position your content within the cultural atmosphere.

The below viral TikTok is the product of hyped trends, the combination of a dance and a sound that matches. Highly trending on TikTok and got this TikTok more than 7 million likes and more than 600k saves.

2. Experiment with TikTok’s Newest Features

TikTok continually introduces new features to enhance user experience and engagement. These range from features such as stickers and filters to advanced editing tools and shopping integration.

In 2025, TikTok launched AI Caption Generator, Virtual Gifts, and TikTok Shops combined with Live Streams and Carousals. Using TikTok’s newest feature for your posts will stand work as a bonus point to help it stand out and appeal to a broader audience.

Why?

It’s all because the TikTok algorithm favors content that utilizes its latest features. It aims to promote and normalize these features among users to encourage more people to use new features.

The businesses and creators who incorporate new features within the first week of its release often see an increase in engagement compared to those that didn’t. Additionally, early adoption of new features can position your brand as the trendsetter, attracting more audiences eager to explore fresh content formats and those looking to buy your product.

How?

Stay Informed About the Feature Release:

To leverage the most on TikTok trends in 2025, you should stay updated on every new feature or post-format TikTok release. Follow TikTok’s official announcement and join TikTok creator communities to stay updated on new features and rollouts.

Subscribing to TikTok’s newsletters and following the official blog can provide timely information.

Integrate New Features into Your Content:

Continuously experiment with new features, effects, filters, and interactive elements as they become available.

For example, if TikTok introduces a new AR filter, create content that showcases its application in your niche.

Check out this TikTok expert showing how to leverage the Green Screen filter for dynamic content after its release on the platform. He found a perfect way to fit it in his niche and generate millions of videos and likes leveraging the new feature release.

3. Create More Long-Form Videos (1 minute or more)

One of the biggest TikTok trends is creating more long-form videos. Yes, TikTok is moving beyond signature short, snappy clips to promote longer-form content, especially those that engage viewers for extended periods.

In 2024, TikTok extended its one-minute video format to 30 minutes after experimenting with 3- and 5-minute videos. It is all to make viewers stay on the platform longer and retain their attention.

After competing with Instagram Reels, TikTok now plans to attract a YouTube audience through a similar type of information sharing as TikTok.

Why?

Longer videos allow creators to develop richer narratives and more detailed content, which can lead to increased viewer retention and interaction.

Videos with higher completion rates and longer watch times are more likely to be promoted on users’ For You Pages (FYP)

According to a report by Popular Pays, TikTok’s new monetization structure favors videos longer than one minute, signaling a clear direction for content strategy in 2025.

Long-form videos enable creators to explore topics more deeply, providing value that shorter clips may not offer. This depth can attract viewers seeking comprehensive information or storytelling, broadening a creator’s audience base.

How?

Optimize the First 15 Seconds of Your Long Video:

It’s vital to hook the viewers in 2 – 3 seconds for short videos, but for longer videos, you need to hook them for at least 15-20 seconds to increase engagement and retention. Consider implementing these strategies:

• Craft a compelling hook
• Start with a provocative question or statement
• Employ quick cuts and transitions
• Highlight key points
• Build suspense

Incorporate Educational Content:

Use the extended time to provide tutorials, how-to guides, or in-depth analyses relevant to your niche. Educational content not only offers value to viewers but also establishes you as an authority in your field.

A social media expert, Lo Silver, who understood the new feature update of TikTok, often creates educational videos that last more than 10 and 20 minutes, sharing tips to go viral and grow on social media.

She has ideally leveraged the long-form TikToks to monetize her content.

Utilize Chapters or Segments:

Break down your content into clear segments or chapters, primarily if covering a multifaceted topic.

This approach helps maintain viewer interest and makes the information more digestible. You can indicate these segments using on-screen text overlay or transitions.

Tip: Monitor your audience retention metrics to identify your long-form videos’ most engaging parts. Use this data to refine your content structure, ensuring that future videos maintain viewer interest throughout their duration.

4. Master Storytelling in All Content Formats

Storytelling is a fundamental human experience that transcends cultures and mediums. Effective storytelling can transform even the most straightforward concepts into compelling content on TikTok.

Whether through short clips, carousels, or live streams, weaving a narrative engages viewers emotionally and intellectually, making your content more memorable and impactful.

Why?

The power of storytelling on TikTok can:

• Enhance retention rate
• Maintains emotional connection
• Increases sharability

Social media storytelling is vital to building a community of like-minded people who connect so strongly that they agree with each other and follow.

Having a natural narrative encourages viewers to watch until the end to see the resolution, increasing completion rates, a key metric in TikTok’s algorithm.

Stories foster an emotional bond between the creator and the audience, leading to increased loyalty and engagement. Compelling stories are more likely to be shared, organically expanding your content’s reach.

How?

To master storytelling across various TikTok formats, consider the following approaches:

Short-Form Videos:

• Hook Early: Capture attention within the first few seconds with a provocative question, surprising fact, or intriguing statement.
• Build Tension: Develop the narrative by presenting a problem, challenge, or journey.
• Resolution: Conclude with a satisfying ending, solution, or call to action.

The 30-second TikTok recipe starts with “Can you make a gourmet meal in under 5 minutes?” and is a perfect example of starting with a hook, building tension, and concluding with a satisfying end.

Carousels (Photo Slideshows):

• Sequential Storytelling: Use each slide to represent a step in a process or a chapter in a story.
• Consistent Aesthetics: Maintain a uniform visual style across all slides to create a cohesive narrative.
• Engaging Captions: Add descriptive text overlay captions to provide context and enhance the storytelling experience.

Live Streams:

• Real-Time Interaction: Engage with your audience by answering questions and responding to comments, creating an interactive storytelling experience.
• Behind-the-Scenes Content: Share live insights into your creative process, daily routine, or events, providing a deeper connection with your audience.
• Structured Flow: Plan a loose agenda to keep the live stream focused while allowing for spontaneous moments.

5. Create Shareable & High-Conversion Content

The TikTok algorithm pushes content that is likely to resonate with a broader audience and compels them to share and take action. It cares what type of engagement your content generates; sharing and conversion are top-rated.

Making content that prompts sharing amplifies your reach organically, while high conversion content derives specific user actions, like website visits, product purchases, or sign-ups.

By focusing on creating content that is both shareable and conversion-oriented, you can maximize your impact on the platform.

Why?

TikTok wants you to create shareable and high-conversion content because that gives both the business and the customer an outcome. This means you understand your audience’s interest and craft a resonant message.

This type of content gets:

• Higher reach
• Built trust among the audience
• Derive actions 

How?

To develop content that is both shareable and conversion, here is what you can do:

Understand Your Audience:

Utilize the TikTok analytics tool to gain insights into your audience demographic, interests, and behaviors.

Create Relatable and Authentic Content:

Sharing personal stories with authentic narratives can foster a deeper connection with your audience.

Amanda Rollins, a lifestyle blogger, shares her experience of being asked which side she was on for the PSG game when she wanted to purchase the tickets. She shared how inappropriate this is.

This connected with her audience as she shared her own narrative of what’s hypocrisy and got her high engagement and views.

Incorporate Clear Call-to-Action (CTA):

• Direct Viewers: Clearly instruct viewers on the next steps, whether visiting your website, following your account, or purchasing.
• Align CTAs with Objectives: Ensure your CTAs are consistent with your overall marketing goals.

6. Leverage TikTok Stories

TikTok stories are one of the new features that allows creators to share content that disappears after 24 hours. This format has been promoted by TikTok a lot to encourage more people to share Stories.

Stories appear on your feed, the For You Page, and the profile page.

Businesses and craters use this content format to share spontaneous, behind-the-scenes, or timely content without affecting the aesthetic of their primary feeds.

Why?

Sharing content on TikTok Stories regularly offers several advantages, such as increased engagement, timely content, and authenticity. TikTok is always looking for authentic and genuine unpolished content that pushes your feed content more when your stories get higher engagement and views.

Stories appear on top of the feed, making them highly visible and likely to be viewed by your audience.

Stories provide a platform for more casual, unpolished content, allowing you to showcase the human side of your brand.

How?

Share Behind-the-Scenes Content:

• Showcase Your Process: Give your audience a glimpse into how your products are made or how you prepare your services.
• Highlight Team Members: Introduce your team to humanize your brand and build a personal connection with your audience.

Engage with Interactive Features:

• Conduct Polls and Q&A Sessions: Encourage audience interaction by asking questions or conducting polls, gathering valuable feedback, and fostering community.
• Use Stickers and Effects: Enhance your Stories with TikTok’s stickers, filters, and effects to make them more engaging and visually appealing.

Tip: Aim to post 1-2 Stories daily to keep your audience engaged and anticipate your content. Ensure that your Stories align with your brand’s voice and aesthetic, even when sharing more casual or spontaneous content.

Building a niche community of another compelling trend on TikTok for 2025. By focusing on a particular niche, social media managers, creators, and businesses can cultivate a loyal audience that values their content, leading to a higher engagement rate and more meaningful connections with viewers.

Why?

Connecting with your audience on a deeper level is immense; every business knows that. But even the TikTok algorithm rewards your content, which generates high engagement.

The more specific you go into the niche, the higher the livelihood of your videos appearing on the For You page. A strong niche community fosters a sense of belonging among followers, encouraging them to return for more content and support your endeavors.

Social media strategist Neal Schaffer emphasizes the importance of community engagement in an interview. When asked about social media’s most challenging and time-consuming aspect and its importance.

How?

Identify Your Niche:

The first step is identifying your niche and understanding the audience’s demands.

• Assess Your Interests and Expertise: Choose a niche that aligns with your passions and knowledge to ensure authenticity and sustainability.
• Research Audience Demand: Utilize TikTok’s search function and analytics to identify gaps in content and areas with high viewer interest.

Create Consistent and Valuable Content:

When you are down with your niche, plan a consistent content schedule that provides value to your audience.

• Develop a Content Calendar: Plan and schedule your posts with a social media content calendar to maintain consistency, which is crucial for audience retention.
• Provide Value: Offer informative, entertaining, or inspiring content that addresses the needs and interests of your niche audience.

To help you plan months of content in one go, SocialPilot gives you a free Social Media Calendar Template that smoothly integrates monthly and weekly plans with campaigns and holidays.

8. Use AI Tools for Content Creation

The next TikTok trend everyone will use in 2025 is AI content creation tools like caption generators, video editors, etc. Following other social media platforms, TikTok has launched AI tools and functionalities that make the platform even better for businesses and creators.

AI Caption Generate on TikTok is one of the most widely used AI features that generate text overlay for your videos. It makes a massive difference in how people create content and make it high quality.

Why?

One of the newest features launched on TikTok is AI, which allows content generation, assistants for recommendations, and much more. As we have already said, TikTok pushes content that uses its news feature to promote the launch.

AI can automate time-consuming tasks such as editing and caption generation, giving you the most time to focus on content generation.

It promotes TikTok SEO, further helps TikTok push your content to the right audience, and increases the life span of your content.

How?

Use TikTok AI Captions Feature:

All you have to do is click “Captions” to upload a video.

This feature can automatically generate text overlay captions for you.

But how will you benefit by using this feature:

• First, it will signal TikTok that you are using a new feature, and they should push your content more.
• Second, it will make it easy for TikTok to know who to show your content to by detecting Keywords from captions, hashtags, and descriptions.

9. Leverage Live Streaming & TikTok Shop

Live Stream on TikTok, combined with the TikTok Shop feature, offers creators a platform to showcase products and engage with the audience in real time.

This integration allows for interactive shopping experiences where viewers can purchase products directly during a live broadcast without leaving the app. By hosting live sessions, creators can demonstrate products, answer questions, and build community, enhancing the shopping experience.

Why?

According to The Times, the seamless integration of shopping features within live streams simplifies purchasing, leading to higher sales.

A beauty brand on TikTok, “P Louise,” achieved $2 million in sales within 12 hours during a live shopping event. This explains the power of live interaction of sales.

How?

Set Up TikTok Shop:

Start by setting up TikTok Shop from your business account and begin uploading a comprehensive product catalog with high-quality images, detailed descriptions, and accurate pricing.

Plan Live Stream for New Product Launch:

• Schedule Regular Sessions: Consistency is key. Plan live sessions at times when your target audience is most active.
• Promote in Advance: Use TikTok posts and Stories to announce upcoming live events, creating anticipation among your followers.

10. Get Creative with AR Effects & Filters

TikTok AR and VR effects and filters are just not another feature; it is a TikTok trend that can make your content go viral. These tools overlay digital elements onto real-world visuals, enhancing storytelling and user engagement.

TikTok’s Effect House empowers creators to design and implement custom AR effects, fostering innovation and personalized content experiences.

Why?

Incorporating AR effects and filters into your TikTok content is essential for several reasons:

• Enhanced Engagement: AR elements make videos more interactive and captivating, encouraging viewers to engage more with your content.
• Trend Participation: Utilizing popular filters aligns your content with current trends, increasing its likelihood of appearing on users’ ‘For You’ pages.
• Brand Differentiation: Custom AR effects can set your content apart, showcasing creativity and reinforcing brand identity.

How?

Explore TikTok Effect House:

• Familiarize Yourself: Visit TikTok Effect House to understand the available tools and capabilities for creating AR effects. 
• Learn from Tutorials: Utilize the platform’s tutorials to grasp the basics of AR effect creation.

TikTok Effect House also shows you the top trending content of creators and brands for the latest effect or filter.

Use Green Screen Filter:

Green Screen filter is gaining popularity on TikTok in 2025, and AR is at its peak among the trending content.

Use this filter to create memes and talk about complex topics, educational concepts, etc, that you can not show by designing something yourself.

Tip: Ensure that your AR effects are intuitive and user-friendly. Overly complex filters may deter users from engaging with your content. Simplicity and ease of use can significantly enhance user adoption and enjoyment.

And you are done!

The biggest TikTok trends for 2025 are here at your service; all you need to do is implement them in your content strategy bit by bit and experience how they make you go viral.

Wrapping it Up

These 10 TikTok trends are your blueprint for success in 2025. They don’t just help you go viral but build an authority for you whether you are a creator, brand, or a business.

Every trend carries a massive opportunity to increase your visibility, engagement, and influence. When you jump on a trend at the right time, TikTok’s algorithm does the heavy lifting, pushing your content to the masses without spending a dime on ads.

And, if you are looking for a partner to help you through the planning and posting, SocialPilot is ready to be your ally, giving you the support you need.