Brands are increasingly moving towards influence marketing. Collaborating with an influencer (often a blogger or youtubeur) can be declined in several forms. Contest games, guest items, product tests or publication on social networks.
However, collaboration with an influencer cannot be improvised. For it to be efficient, a brand must turn to personalities whose audience can be assimilated to its target. His speech must also be in line with that of the company.
Fortunately, there are Tools to find good influencers For your brand.
After making your choice, it is necessary to contact the influencer to encourage him to collaborate with your brand. You must make proposals that arouse his interest. To help you, we offer 10 partnership ideas to work with an influencer!
Sponsor a year -round youtuber (vlogs, web series)
Rather than simple publications or stories, offer collaboration to the influencer all year round. This allows him to create a series of videos, rather than only sponsoring one.
Thus, your brand becomes a real partner of the influencer, not just a simple sponsor on a video.
This type of partnership generates more attachment from the influencer to the brand, as well as from his community.
You can for example sponsor a series of vlogs that follows the evolution of a project or a series of videos that tells stories around your brand. Long videos (YouTube, IGTV, Tiktok Series) make it possible to dive deeply into the storytelling and maintain public interest over a longer period.
Co-creation of products or services
Today, many influencers have their clothing brand. Others open fast food chains across France and French -speaking countries.
Involving an influencer in the design of a product, a limited edition or a service, can strengthen the commitment of his community.
For example, launching an exclusive collection (clothing, beauty products, or accessories) in partnership with an influencer, brings a feeling of exclusivity and connection to their audience. Consumers will feel closer to the brand by buying a product co-created by a personality they admire.
Immersive experiences and exclusive events
Organize face -to -face or online events where the influencer plays a key role.
This can be a workshop, a masterclass, a webinar or a corporate VIP visit. More simply, it can be a small event as a signing session or a meeting with his subscribers.
These events allow the influencer to interact with his community while highlighting the brand authentically. In addition, the content generated by participants (photos, videos, stories) will amplify your visibility.
Create a series of collaborative podcasts with an influencer
Offer an influencer to co-host a series of podcasts around themes related to your sector of activity or to the values of your brand.
Podcasts make it possible to establish a more intimate relationship with the audience, thanks to in -depth and authentic discussions.
For example, an influencer in well-being could animate a series around mental health or positive habits, subtly integrating your products or services.
This format offers visibility over an extended period while strengthening the credibility of the brand. It can also be a mini-series broadcast on social networks or on YouTube, but hosted on your channel and not on the creator's account.
The CIC used this format in its series “Les Constructifs” with the YouTuber Natoo.
Jointly organize a competition
Companies are aware that it is important to regularly organize competitions to retain their consumers and recruit prospects. However, to go even further than traditional benefits, organizing a collaborative competition with an influencer is an efficient method.
In addition to touching your own community, you will expand your horizon by interesting that of the influencer. Your business will gain notoriety in the short term.
Buy him an advertising insert
Advertising has a power of influence which makes it possible to cause a purchase. To attract the attention of the targeted public, advertising must be of quality and arouse needs. But above all, it must be placed on sites consulted by your audience.
By placing an advertising insert on the blog of an influencer working on your sector of activity, you are sure to reach your target audience. In addition, you benefit from the confidence that Internet users give to the blogger. Indeed, they say to themselves that the latter would not make the promotion of a brand to which he does not adhere … You benefit, in a way, from a recommendation from him, which is excellent for your notoriety and your e-reputation.
Propose a sponsored post on social networks
Insofar as an influencer is followed by thousands of Internet users, a recommendation from him on his social networks immediately boosts your visibility and traffic on your website. You can then generate several sales!
Regardless of the chosen partnership, you must offer a winning – winning agreement. In addition, to optimize the benefits of your collaboration, avoid the One-Shot campaigns, but rather favor a long-term partnership. The more the influencer writes articles on your brand, the more you will see your e-reputation increase, as well as sales.
Offer gifts to influencers
Thanks to influence marketing, brands can now offer gifts to influencers. The objective of such a practice aims to generate new leads, to improve the reputation of a product and, in the longer term, increase the number of sales.
From the moment an influencer is offered a gift by a company, he strives to promote it on social networks. Generally, he will test him and restore his impressions objectively. Obviously, this practice is double -edged! If he does not appreciate the article, he will not hesitate to say it. Conversely, if he says good, it allows the brand to boost its e-reputation and increase its sales in a very short period of time.
Propose an article on your blog
When an influencer agrees to publish one of your articles on his blog, he shows his community, but also to yours, that he recognizes himself in your values. He therefore engages his image,, While proposing that of your brand.
But for your article to be accepted on the influencer's blog, you must understand that these bloggers are looking for proven and authentic information from an expert company in its field. You must offer him an article on a theme that you master perfectly.
In addition, the content must be engaging to encourage the influencer to relay and share it.
To learn to Write content for the web quickly and effectively It's here.
Propose an article on your blog
If an influencer wishes to express himself through an article on your blog, do not hesitate. Besides, don't wait for a blogger to ask you (there is little chance that it will happen), but take the lead! Offer him a forum on your website, which you will relay on your social networks.
This practice thus allows the company to benefit from the image of the influencer, as well as its notoriety. It is therefore a great way to promote an event or the launch of a product.
Read also: Infographic: the 10 influence marketing trends in 2019