Seo How AI decides what your content means and why it gets you wrong Google once attributed two of Barry Schwartz’s Search Engine Land articles to me — a misclassification at the annotation layer that briefly rewrote authorship in Google’s systems. For a few days, when you…
Seo 5 priorities for lead gen in AI-driven advertising Many of today’s PPC tools were designed to be easily accessible to ecommerce. That doesn’t mean lead gen can’t take advantage of them, but it does mean more intentional application is required. Lead…
Seo Why AI is shifting search to persuasion For most people, “Mad Men” means the TV show. But the phrase points to something more specific: Madison Avenue in the 1950s and ‘60s, when agencies grew brands through persuasion, positioning, and earned…
Seo Google, Meta, and the long history of misaligned incentives in paid media I’m getting a mid-career executive MBA. Last week, in class, we discussed the interaction between automation and advertising. The lecture covered why A/B testing in Meta is less valuable now, since Facebook can auto-optimize…
Marketing AI The legendary Lepšia conference announces its 4th year Photo source: Lepšia conference It is referred to as a “bubble of positivity” that you will not experience anywhere else on Orava. A better conference is not just an ordinary event – it…
Marketing AI Ako sa mení zákazník v roku 2026? Slovenskí a českí marketingoví experti hovoria o autenticite, AI aj pamäti značky Spýtali sme sa špičkových marketérov, aké trendy, technológie a zmeny správania zákazníkov budú formovať marketing v najbližšom roku. Výsledkom je pohľad dopredu, ktorý odhaľuje, na čo by sa značky mali pripraviť už dnes….
Marketing AI Ako AI mení spôsob, akým nakupujeme a predávame Zdroj photo: Pexels_Any Lane Vianoce sú pre marketing tým, čím je finále Ligy majstrov pre futbal – najväčšia sezóna, najväčší tlak a najväčšie očakávania. Zákazníci hľadajú dokonalé darčeky, značky bojujú o pozornosť a…
Seo How marketing leaders are getting unstuck from Salesforce For years, Salesforce Marketing Cloud was the safe choice. Powerful. Enterprise. Trusted. But lately, we’re hearing something different: “Our data is too tangled to activate.” “We’re locked into contracts.” “We’re stuck sending the…
Marketing AI When children are the target group: How marketing attacks the little ones and what parents should watch out for Photo: Canvapro (See more from: Ann H by Pexels, FamVeld by Getty Images) Today's children grow up in a world where advertising is present at every step – from TV shows to social…
Marketing AI How data and AI are revolutionizing lead generation For a long time, B2B commercial prospecting was based on a simple equation: the more people you contacted, the more likely you were to get an appointment. Excel files, telephone directories, databases purchased…
