Seo The next layer of SEO and GEO strategy A growing share of search interactions now begins inside generative systems. Users open AI tools and ask questions the same way they’d ask a colleague: in full sentences, with context, and often across…
Seo How to protect your brand narrative in AI search Imagine your ideal customer going to ChatGPT and asking, “Is [BRAND] worth it?” They’re not getting a vetted list of links in response. They’re getting a synthesized answer, most likely summarizing who you…
Seo What 23 tests reveal about Google AI Max performance We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating within a range of verticals. This article reveals what we did to maximize…
Strategy The best mutual insurance companies for freelancers in 2026 If you are freelanceyou are considered a self-employed worker (TNS). Unlike employees, you must therefore take out mutual health insurance yourself in order to supplement Health Insurance reimbursements and cover your health costs….
Seo Eight out of ten PMax advertisers are now running CTV ads Eight in ten Performance Max advertisers are receiving connected TV (CTV) impressions via YouTube, as reported by Smarter Ecoommerce’s Mike Ryan. Google has expanded the channel’s reach over the past year — and…
Seo Yahoo adds personalized homepage to its Scout AI search engine Yahoo today introduced MyScout, a customizable homepage inside Yahoo Scout, its beta AI answer engine. How MyScout works. Logged-in users can customize the homepage with tiles that pull information from Yahoo properties (e.g.,…
Seo Google expands Search Console branded queries filter to all eligible sites Google’s branded queries filter in Search Console is now available to all eligible sites. Google’s new branded queries filter, announced Nov. 20, lets you separate branded and non-branded search traffic in the Performance…
Seo Why the answer in SEO is almost always ‘it depends’ We joke every time we hear Google’s John Mueller answer a question with “it depends.” But actually, it’s true. There are few definitive answers or universally established facts in SEO. Do meta titles…
Seo PPC is getting harder — and AI is only saving 5 hours a week The largest annual survey of PPC professionals finds the industry under growing pressure — more opaque platforms, weaker measurement, and AI tools that help but haven’t transformed the day-to-day. Why we care. More…
Seo Google launches dedicated Merchant Center hub for agencies Google is making Merchant Center for Agencies generally available in the U.S. and Canada today — giving agency teams a single login to manage, monitor, and optimize merchant clients at scale. What’s included:…
