Seo Google Ads adds ROAS-based tool for valuing new customers Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead of relying…
Seo stop chasing rankings, start building visibility systems SEO is moving out of the marketing silo into organizational design. Visibility now depends on how information is structured, validated, and aligned across the business. When information is fragmented or contradictory, visibility becomes…
Seo Why creative, not bidding, is limiting PPC performance For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and efficiency thresholds. But in 2026, that…
Seo How to optimize news content for today’s social-first Google SERP We’re in a new era where web content visibility is fragmenting across a wide range of search and social platforms. While still a dominant force, Google is no longer the default search experience….
Strategy Créer une application Android gratuite : 8 logiciels gratuits Envie de vous lancer dans la création d’une application Android gratuite ? L’avantage de créer une application vous-même, c’est de garder le contrôle sur votre outil. Vous pourrez effectuer toutes les modifications que vous…
Seo The real story behind the 53% drop in SaaS AI traffic As the SaaS market reels from a sell-off sparked by autonomous AI agents like Claude Cowork, new data shows a 53% drop in AI-driven discovery sessions. Wall Street dubbed it the “SaaSpocalypse.” Whether…
Seo If SEO is rocket science, AI SEO is astrophysics In Google AI Overviews and LLM-driven retrieval, credibility isn’t enough. Content must be structured, reinforced, and clear enough for machines to evaluate and reuse confidently. Many SEO strategies still optimize for recognition. But…
Seo How social discovery shapes AI search visibility in beauty AI search visibility in beauty is increasingly shaped before a prompt is ever entered. Brands that appear in generative answers are often those already discussed, validated, and reinforced across social platforms. By the…
Social Media Marketing How to Create a Social Media Marketing Strategy for Business Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population,…
Seo A 90-day plan for service businesses in 2026 Local search remains one of the strongest drivers of consistent lead flow for service businesses. Outdated SEO tactics are losing impact as Google’s algorithm updates reshape local visibility. Success now depends on disciplined…
