Seo Meta introduces click and engage-through attribution updates Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. What’s happening. Meta is narrowing its definition of click-through attribution for website and in-store…
Seo Managing warnings, strikes, and suspension Every year, Google suspends tens of millions of Google Ads accounts for advertising policy violations. One specific policy area that confuses many legitimate advertisers is Google’s “three-strikes” system. Essentially, if Google decides your…
Seo From SEO volume to brand fame For more than a decade, the dominant model was simple — identify a keyword, write an article, publish, promote, rank, capture traffic, convert a fraction of visitors, and repeat. But that model is…
Seo 4 CRO strategies that work for humans and AI What do conversion rate optimization (CRO) and findability look like for an AI agent versus a human, and how different do your strategies really need to be? More and more marketers are embracing…
Seo Google launches VRC non-skip ads globally Google is rolling out VRC Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. What’s happening. VRC (Video Reach Campaign) Non-Skips are now live globally in Google Ads and Display &…
Strategy How does the LinkedIn algorithm work? L'LinkedIn algorithm has a simple objective: to display to each user the content most relevant to them. Unlike other social networks focused on entertainment, LinkedIn favors publications that generate quality professional exchanges. Visibility…
Strategy Les 10 meilleures sociétés de portage salarial en France Vous souhaitez vous lancer en freelance tout en bénéficiant de la sécurité du salariat ? Le portage salarial est une solution idéale pour combiner indépendance et protection sociale. Avec plus de 300 sociétés de…
Social Media Marketing How to Structure Social Media Marketing Packages for Clients The way you package your social media services determines the kind of clients you attract. Want to attract long-term, premium clients for your agency? Well-structured social media marketing packages do more than simplify…
Seo Google expands recurring billing policy Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services. What’s happening. Certified merchants can now offer: Prescription drug subscriptions —…
Seo Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover Google updated both its image SEO best practices and Google Discover help documents to clarify that Google uses both schema.org markup and the og:image meta tag as sources when determining image thumbnails in…
