Seo ChatGPT ads collapse the wall between SEO and paid media Digital marketing teams have long debated the balance between SEO and PPC. Who owns the keyword? Who gets the budget? Who proves ROI most effectively? For years, the division felt clear. SEO optimized…
Seo Google launches no-code Scenario Planner built on Meridian MMM Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model without needing data science expertise. What’s new. Scenario Planner turns…
Seo Retire these 9 SEO metrics before they derail your 2026 strategy You’re tracking the wrong numbers – and so is almost everyone else in SEO right now. We’ve all been there. You present a chart showing organic traffic up 47%, only to get blank…
Seo How AI is reshaping what ranks in search In the early days of SEO, authority was a crude concept. In the early 2000s, ranking well often came down to how effectively you could game PageRank. Buy enough links, repeat the right…
Seo Google Ads shows PMax placements in “Where ads showed” report Google Ads now surfaces Performance Max (PMax) campaign data in the “Where ads showed” report, giving advertisers clearer insight into placements, networks, and impressions — data that was previously unavailable. What’s new. The…
Seo Paid search click share doubles as organic clicks fall: Study Organic search clicks are shrinking across major verticals — and it’s not just because of Google’s AI Overviews. Classic organic click share fell sharply across headphones, jeans, greeting cards, and online games queries…
Seo Microsoft Advertising adds a multi image creative to Shopping ads Microsoft Advertising is rolling out multi-image ads for Shopping campaigns in Bing search results, giving ecommerce brands a richer way to showcase products and capture shopper attention before the click. What’s new. Advertisers…
Seo Microsoft rolls out applied Performance Max learning path A new applied learning path from Microsoft Advertising is designed to help marketers get more value from Performance Max campaigns through hands-on, scenario-based training — not just theory. What’s happening. The new Performance…
Seo 44% of ChatGPT citations come from the first third of content: Study ChatGPT heavily favors the top of content when selecting citations, according to an analysis of 1.2 million AI answers and 18,012 verified citations by Kevin Indig, Growth Advisor. Why we care. Traditional search…
Seo Google Ads adds Results tab to show impact of applied recommendations Google Ads has launched a new Results tab inside its Recommendations section that shows advertisers the measured performance impact after they apply bid and budget suggestions. How it works. After an advertiser applies…
