Seo Where paid media optimization should stop in long sales cycles In long sales cycles, a lot of what happens after lead submission involves people. When you optimize campaigns to final sales, you’re teaching the ad platform to respond to how well the sales…
Seo How to build a custom GPT for business (that your team actually uses) The OpenAI GPT Store launched in January 2024 with more than 3 million custom GPTs. Ask any team how many they still use, and the answer is usually zero or one. Most business…
Seo How to build FAQs that power AI-driven local search There’s no such thing as “too much information” in AI search. The more detail you provide, the less likely your business is to be replaced by third-party sources — or left out entirely….
Seo What the ‘Global Spanish’ problem means for AI search visibility AI search often fails to identify which Spanish-speaking market it’s serving. Instead, it blends regional terminology, legal frameworks, and commercial context into a single response, creating answers that don’t map to any real…
Seo Heidi Sturrock shares how a costly mistake became a competitive advantage Heidi Sturrock, a paid search consultant with 24 years of industry experience, joined me on a recent episode of PPC Live The Podcast. The episode covers a broad match mistake with an unexpected…
Seo Google brings its Veo video generation model to Google Ads globally Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required. How it works. Upload up to three static images into…
Seo YouTube test replaces video titles with AI summaries Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video titles replaced by AI-generated summaries in the Android app. Reports on Reddit showed…
Seo What actually drives AI recommendations We’ve all seen the charts going viral on LinkedIn. They’re everywhere at this point. Multiple industry studies, even this research from Semrush, confirm that Wikipedia and Reddit are the top-cited domains across major…
Seo ChatGPT hits $100 million in ad revenue and is opening self-serve access in April Just six weeks after launching its ad pilot, OpenAI has hit a significant milestone — and the platform is still in its early stages of rollout. The numbers. Over $100 million in annualized…
Seo ChatGPT ads are showing up OpenAI have been pumping out the ads ads for free-tier ChatGPT users in the US for over a month now, and early testing suggests they’re more frequent and more targeted than many users…
