Seo Why Google’s Performance Max advice often fails new advertisers One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, genuinely helpful at…
Seo Microsoft launches Publisher Content Marketplace for AI licensing Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products and get paid based on how that content is used. How it works….
Seo Inspiring examples of responsible and realistic vibe coding for SEO Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It works by describing to the tool what you want in plain language and…
Seo AI-powered search cut traffic by up to 60% AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said. LinkedIn is moving past…
Seo Are we ready for the agentic web? Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web? To answer that question, it’s important to unpack a few supporting ones:…
Seo 7 digital PR secrets behind strong SEO performance Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are…
Seo 75% of crawling issues come from two common URL mistakes Google discussed its 2025 year-end report on crawling and indexing challenges for Google Search. The biggest issues were faceted navigation and action parameters, which accounted for about 75% of the problems, according to…
Seo Google’s biggest crawling challenges are faceted navigation, action parameters and more Google spoke about its year-end report on the crawling challenges Google faced in 2025 when crawling and indexing the web for Google Search. The biggest challenges include faceted navigation and action parameters, which…
Seo Microsoft rolls out multi-turn search in Bing Microsoft has rolled out multi-turn search globally within Bing search results. Microsoft will add a Copilot search box to the bottom of the Bing search results, as you scroll down the search results…
Seo Why most SEO failures are organizational, not technical I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a full-time role, other times as a consultant called in to “find what’s wrong.”…
