Seo Google Ads simplifies product campaign tracking Google Ads rolled out a new feature that shows advertisers which campaigns their products are eligible for, directly in the Products section. How it works. A new dashboard in the Products section includes:…
Seo What 4 AI search experiments reveal about attribution and buying decisions AI search influence didn’t show up in our SEO reports or AI prompt tracking tools. It showed up in sales calls. “Found you via Grok, actually,” a new lead said. That comment stopped…
Seo How to reduce low-quality leads from Performance Max campaigns When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for lead gen campaigns: Driving volume. Finding the lowest-quality leads it possibly can. It’s…
Seo PPC mistakes that humble even experienced marketers Every seasoned PPC pro carries a few scars — the kind you earn when a campaign launches too fast, an automation quietly runs wild, or a “small” setting you were sure you checked…
Seo Google pushes AI Max tool with in-app ads Google is now promoting its own AI features inside Google Ads — a rare move that inserts marketing directly into advertisers’ workflow. What’s happening. Users are seeing promotional messages for AI Max for…
Seo Bing Webmaster Tools officially adds AI Performance report Microsoft today launched AI Performance in Bing Webmaster Tools in beta. AI Performance lets you see where, and how often, your content is cited in AI-generated answers across Microsoft Copilot, Bing’s AI summaries,…
Seo How to make automation work for lead gen PPC B2B advertising faces a distinct challenge: most automation tools weren’t built for lead generation. Ecommerce campaigns benefit from hundreds of conversions that fuel machine learning. B2B marketers don’t have that luxury. They deal…
Seo Why governance maturity is a competitive advantage for SEO Let me guess: you just spent three months building a perfectly optimized product taxonomy, complete with schema markup, internal linking, and killer metadata. Then, the product team decided to launch a site redesign…
Seo Why PPC measurement feels broken (and why it isn’t) If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: GCLIDs missing from…
Seo How SEO leaders can explain agentic AI to ecommerce executives Agentic AI is increasingly appearing in leadership conversations, often accompanied by big claims and unclear expectations. For SEO leaders working with ecommerce brands, this creates a familiar challenge. Executives hear about autonomous agents,…
