Marketing AI The legendary Lepšia conference announces its 4th year Photo source: Lepšia conference It is referred to as a “bubble of positivity” that you will not experience anywhere else on Orava. A better conference is not just an ordinary event – it…
Marketing AI Ako sa mení zákazník v roku 2026? Slovenskí a českí marketingoví experti hovoria o autenticite, AI aj pamäti značky Spýtali sme sa špičkových marketérov, aké trendy, technológie a zmeny správania zákazníkov budú formovať marketing v najbližšom roku. Výsledkom je pohľad dopredu, ktorý odhaľuje, na čo by sa značky mali pripraviť už dnes….
Marketing AI Ako AI mení spôsob, akým nakupujeme a predávame Zdroj photo: Pexels_Any Lane Vianoce sú pre marketing tým, čím je finále Ligy majstrov pre futbal – najväčšia sezóna, najväčší tlak a najväčšie očakávania. Zákazníci hľadajú dokonalé darčeky, značky bojujú o pozornosť a…
Seo How marketing leaders are getting unstuck from Salesforce For years, Salesforce Marketing Cloud was the safe choice. Powerful. Enterprise. Trusted. But lately, we’re hearing something different: “Our data is too tangled to activate.” “We’re locked into contracts.” “We’re stuck sending the…
Marketing AI When children are the target group: How marketing attacks the little ones and what parents should watch out for Photo: Canvapro (See more from: Ann H by Pexels, FamVeld by Getty Images) Today's children grow up in a world where advertising is present at every step – from TV shows to social…
Marketing AI How data and AI are revolutionizing lead generation For a long time, B2B commercial prospecting was based on a simple equation: the more people you contacted, the more likely you were to get an appointment. Excel files, telephone directories, databases purchased…
Marketing AI Google Search Live is coming worldwide Google is expanding its real-time voice and visual search tool to more than 200 countries and territories. The novelty is based on a new multilingual audio model and concretely changes the way in…
Marketing AI The state of AI search for e-commerce How the world's top 100 e-commerce Sites Are Preparing for AI-Powered Discovery executive Summary The e-commerce industry is facing a serious AI visibility crisis. Our comprehensive audit of the world's top 100 e-commerce…
Strategy The Infrastructure Mindset: A Playbook for Scaling AI At WordLift, we’ve helped global enterprises across BFSI, luxury cosmetics, fashion retail, and e-commerce build the semantic infrastructure that makes their content visible to AI agents. Our knowledge graphs now power visibility for…
Strategy Approved platform for publisher vs. business: what are the differences? The market for electronic invoicing was structured into two main categories of Approved Platforms (PA): those intended for final businesses and those specialized for software publishers. Understanding these differences is essential to make…
