Seo How to make automation work for lead gen PPC B2B advertising faces a distinct challenge: most automation tools weren’t built for lead generation. Ecommerce campaigns benefit from hundreds of conversions that fuel machine learning. B2B marketers don’t have that luxury. They deal…
Seo Why governance maturity is a competitive advantage for SEO Let me guess: you just spent three months building a perfectly optimized product taxonomy, complete with schema markup, internal linking, and killer metadata. Then, the product team decided to launch a site redesign…
Seo Why PPC measurement feels broken (and why it isn’t) If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: GCLIDs missing from…
Seo How SEO leaders can explain agentic AI to ecommerce executives Agentic AI is increasingly appearing in leadership conversations, often accompanied by big claims and unclear expectations. For SEO leaders working with ecommerce brands, this creates a familiar challenge. Executives hear about autonomous agents,…
Seo What repeated ChatGPT runs reveal about brand visibility We know AI responses are probabilistic – if you ask an AI the same question 10 times, you’ll get 10 different responses. But how different are the responses? That’s the question Rand Fishkin…
Seo Reddit says 80 million people now use its search weekly Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit…
Seo OpenAI starts testing ChatGPT ads OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users. The details. The ads will appear in a…
Seo Google AI Mode doesn’t favor above-the-fold content: Study Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency, a technical SEO and content agency. After analyzing more than 2,000 URLs cited…
Seo A preview of ChatGPT’s ad controls just surfaced A newly discovered settings panel offers an first detailed look at how ads may work inside ChatGPT — including how personalization and privacy controls are designed. Driving the news. Entrepreneur Juozas Kaziukėnas discovered…
Seo What Google and Microsoft patents teach us about GEO Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information. While the inner workings of generative AI are famously…
