Seo Heidi Sturrock shares how a costly mistake became a competitive advantage Heidi Sturrock, a paid search consultant with 24 years of industry experience, joined me on a recent episode of PPC Live The Podcast. The episode covers a broad match mistake with an unexpected…
Seo Google brings its Veo video generation model to Google Ads globally Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required. How it works. Upload up to three static images into…
Seo YouTube test replaces video titles with AI summaries Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video titles replaced by AI-generated summaries in the Android app. Reports on Reddit showed…
Seo What actually drives AI recommendations We’ve all seen the charts going viral on LinkedIn. They’re everywhere at this point. Multiple industry studies, even this research from Semrush, confirm that Wikipedia and Reddit are the top-cited domains across major…
Seo ChatGPT hits $100 million in ad revenue and is opening self-serve access in April Just six weeks after launching its ad pilot, OpenAI has hit a significant milestone — and the platform is still in its early stages of rollout. The numbers. Over $100 million in annualized…
Seo ChatGPT ads are showing up OpenAI have been pumping out the ads ads for free-tier ChatGPT users in the US for over a month now, and early testing suggests they’re more frequent and more targeted than many users…
Seo How SEO maturity unlocked a 133x ROAS in medical device marketing You know SEO improves traffic, authority, and trust. What we don’t talk about enough is how a strong SEO foundation can help other channels, including PPC. This practical case study will show you…
Seo AI-forward campaigns are a B2B growth gold mine — if you’re patient If your entire Google Ads strategy consists of targeting brand and non-brand keywords, you’re limiting growth. If performance is declining, it’s not the platform — it’s the strategy. People don’t discover you through…
Seo Google released v23.2 of the Google Ads API A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools. Key changes in this release. A new VideoEnhancement resource…
Seo Google adds seasonal creative theming to PMax asset groups Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to existing asset groups without rebuilding from…
