Social Media Marketing Performance-Based Retainers for Social Media Agencies: A Practical Guide Jamie runs a seven-person social media agency. Eight clients, mostly retail and e-commerce. On a Tuesday afternoon, she’s on a call with her longest-standing client – $1,800 a month, has been for two…
Seo How ‘it’s just SEO’ took over the GEO conversation Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance….
Social Media Marketing Prevention & Recovery for Multi-Client Managers Nobody tells you that managing social media for eight clients means being eight different people. Not eight different tones. Eight different people. It’s 9 am. Three Slack messages before your coffee’s done. By…
Seo DV360 API Adds Demand Gen Support Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the…
Seo Google expands Data Manager API with GMP event ingestion Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and…
Seo Commerce media expands beyond retail sites with Demand Gen integration Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover and Gmail directly through Commerce Media Suite, expanding the reach of retail media beyond traditional onsite placements. What’s…
Seo How to combine great content with strategic outreach The importance of establishing authority through link building has only increased as the surface areas of search expand into LLMs. Your content is now competing with more sources, including AI results in the…
Seo How a ‘client brain’ gives AI the context SEO work needs Every SEO agency has a hidden context tax. It shows up when a strategist, content lead, or analyst opens Claude and starts rebuilding all the dos and don’ts for that particular account from…
Seo How to use schema markup to optimize for the agentic web Schema markup has earned its place at the center of the SEO and GEO conversation. Google and Bing have confirmed they use structured data to power AI Overviews, and ChatGPT factors it into…
Seo McKinsey frames AI 2.0; Positionless Marketing delivers it Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don’t rise to the level of…
